To help Canadian families make sense of sustainability, we’re unveiling a unique online Green Glossary.
GREEN GLOSSARY HELPS CANADIAN FAMILIES MAKE SENSE OF ENVIRONMENTAL TERMINOLOGY
Learning about the environment can be complicated – in fact, a recent study1 commissioned by Maple Leaf Foods uncovered that nearly half of Canadians (42%) are confused by terms related to this subject, such as ‘carbon neutrality’ and ‘regenerative agriculture.’
To help Canadian families make sense of sustainability, we’re unveiling a unique online Green Glossary. The Green Glossary is part of a new Little Changes, Big Impact campaign which offers eco-friendly, easy-to-incorporate tips for Canadian families to help lead a more sustainable lifestyle and preserve the planet for future generations.
ELIMINATING ENVIRONMENTAL CONFUSION
Messages about “going green” and “doing your part to care for the environment” have bombarded Canadians for decades, especially around Earth Day, but are they resonating?
Results of the new study confirmed that although 92% of Canadians know they have a duty to protect the environment, 52% don’t know where to start. At Maple Leaf Foods, every day is Earth Day and the building blocks of being a better environmental citizen start with knowing key terms related to today’s issues. The new Green Glossary is a guide to help Canadian families understand key terms they frequently hear but may need help defining.
As an example, less than half (44%) of Canadians can define what ‘carbon neutral’ means. The Green Glossary breaks this down to a balancing act that requires addition or subtraction. If you estimate how much carbon you generate through driving or heating your home, you can take steps to give back to the environment in equal measure – like planting trees, since trees remove harmful carbon from the air. When you take this approach, you’re working towards being carbon neutral. With each term, the Glossary provides Canadians with simple changes they can make in their lives to positively affect the planet.
MAPLE LEAF FOODS’ MISSION
We’re on a mission to become the most sustainable protein company on earth. Learn about the issues affecting our planet in plain language and the little lifestyle changes that can add up to big impact by reducing your carbon footprint by visiting the Green Glossary here. https://www.mapleleaf.ca/carbonneutral/green-glossary
1 About this Study: These are the findings of a study commissioned by Maple Leaf Foods among a nationally representative sample of 1,532 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender, region and education. For comparison purposes only, a sample of this size would yield a margin of error of +/- 2.4 percentage points at a 95% confidence level. The study was conducted in English and French from March 17-21, 2022.