Introducing our Schneiders® Sliced Deli Meats portfolio, voted 2024 Best New Products by Canadian consumers!
By Corinne Chug, Marketing Manager
As March rolls around, a savoury aroma begins to fill the air… marking National Deli Meat Month! During this deli-cious month, we’re celebrating at Maple Leaf Foods by paying homage to one of our most beloved culinary delights: deli meats.
As a leader in deli meats in Canada and one of the largest producers of deli meats among the branded players in the category, Maple Leaf Foods has a variety of household names under our portfolio, including Maple Leaf Natural Selections®, Greenfield Natural Meat Co.®, Main Street Deli™, Mère Michel®, Deli Express®, Fantino & Mondello, and of course, Schneiders®!
This month, we’re spotlighting our Schneiders® Sliced Deli Meats portfolio, which was crowned as the 2024 Best New Products by Canadian consumers.
A symphony of flavours, crafted to perfection
Proud to be a Canadian household name, we’re sure you’ve heard of Schneiders®, whether it’s on the shelves in your local grocery store or sitting right in your fridge at home. But the Schneiders® story goes way back to 1890, when our meats were made from family recipes. Since then, we’ve never compromised on quality, authenticity, or taste.
Our new Schneiders® Sliced Meats portfolio features a lineup of delicious sliced deli meats, with 25% less sodium and absolutely zero compromise to taste.
Inspired by a time-honoured tradition of using only premium ingredients, we’ve crafted a selection of original recipe sliced meats. It’s never been easier to please everyone at the table!
We’ve released five new authentically crafted deli meats:
- Cooked meats:
- Dry-cured meats:
Schneiders® isn’t just committed to quality — we also have an unwavering dedication to winning with flavour. Take a closer look at how we set Schneiders® apart:
- Craftmanship: It’s about how we craft our meats – the process, ingredients, and flavours. We’ll always have a story to tell!
- Reduced sodium: Made with just the right amount of salt for a healthier approach without compromising on taste.
- Irresistible taste: When you taste it, you’ll know!
- A proudly Canadian brand since 1890! We’ve been around for more than 130 years and joined the Maple Leaf Foods family of brands in 2004.
Deli meat recipes to savour
What better way to celebrate National Deli Meat Month than with some mouthwatering recipes featuring each product in our new Schneiders® Sliced Deli portfolio? These dishes will have you wondering if every month should be dedicated to delectable deli meats!
Enjoy a delicious and satisfying Maple Ham Melt sandwich made with our sweet and smoky ham deli meat and featuring our Schneiders® Butchers Cut Double Smoked Bacon. This protein-packed recipe starts with fresh focaccia bread spread with a layer of zesty pesto. Then, add the ham, crispy double smoked bacon, mozzarella cheese, and fresh tomatoes.
Dig into a Herbed Turkey Sandwich — a flavourful delight made with our roasted herb turkey breast deli meat, which adds a touch of savoury goodness to every bite. To make this easy and satisfying recipe, simply spread some smooth hummus on a croissant, then add slices of ripe avocado, peppery arugula, melty cheddar cheese, and tangy sundried tomatoes.
For the dry cured sausage lovers, tantalize your taste buds with this satisfying Summer Sausage Sandwich made with our flavourful dry summer sausage that’s delicious any time of the year. This simple sandwich recipe features fresh sourdough bread, a touch of grainy mustard, tangy dill pickles, hot peppers, and a layer of mild Gruyère or Havarti cheese. It’s a quick and easy lunch or anytime meal!
March is not just another month on the calendar — it’s a celebration of the delicious creations that deli meats bring to our tables. With the launch of our new Schneiders® Sliced Deli Meats portfolio, there’s no better time to indulge in the authentic flavours and irresistible goodness they offer! Let’s raise our sandwiches and toast to National Deli Meat Month — a time to savour and celebrate one delicious bite at a time.
