Canada’s favourite plant-based protein makes a national return
For decades, Yves Veggie Cuisine has had a place in Canadian kitchens, from school lunches and family dinners to quick weekday recipes. Known for convenient, great-tasting plant-based options, Yves is a familiar favourite for Canadians across generations.
When Yves disappeared from grocery stores in 2025, Canadians made sure their voices were heard: they missed Yves. The online support was heartfelt and immediate. Across the country, people shared stories about growing up with the brand, favourite family meals and the products they’d miss most. The response showed just how strong Canadians’ connection is to one of the country's most recognizable plant-based food brands.
Today, Maple Leaf Foods is proud to bring Yves back to grocery stores across Canada. We heard the demand, we listened and we are returning six of the brand’s most popular refrigerated products to shelves.
“We’ve heard from a lot of Canadians who really missed Yves, and we’re happy to say: it’s back,” said Adam Grogan, President & Chief Operating Officer, Maple Leaf Foods. “This is a brand people grew up with, cooked with and genuinely care about, and we’re thrilled to bring those familiar favourites back.”
You asked. We listened.
The message from Yves fans was simple: bring back the favourites. We are excited to do exactly that, with six refrigerated products returning to grocery stores across Canada. The return includes six fan favourites:
- Yves Original Veggie Ground Round
- Yves Original Veggie Ground Round (4-Pack)
- Yves Mexican Veggie Ground Round
- Yves Veggie Ham
- Yves Veggie Bologna
- Yves Veggie Turkey
Back on Canadian shelves
From nostalgic favourites to new discoveries, we are excited to see the brand back where it belongs.
Yves products have started appear in grocery stores across Canada with more retail partners rolling out over the coming weeks.
Creating more choice
As a Canadian food company, we are proud to offer products that reflect the evolving needs and preferences of consumers. The return of Yves strengthens our portfolio of protein brands and expands the range of plant-based options available to Canadians.
“Bringing back Yves is about listening to Canadians and giving them more choice from a brand they already know and trust,” said Grogan. “Whether you are a longtime Yves fan ready to reunite with an old favourite or trying the brand for the first time, Yves offers convenient, great-tasting options that fit easily into everyday meals.”
Find Yves near you
Ready to welcome Yves back? Visit our website for product information, recipes and updates on retail availability as products continue rolling out across Canada.
