Canadians HOT for ketchup on their dogs

Celebrating National Hot Dog Day with an updated ‘Canadian Hot Dog Etiquette’ guide.
Maple Leaf Foods celebrates National Hot Dog Day

After a long period of social isolation and solo dining, your summer social calendar may be filling back up again. To ease you back into summer barbecues with your family and friends, Maple Leaf Foods has updated its ‘Canadian Hot Dog Etiquette’ guide to help you avoid a “frank faux pas” when dining.

The updated Hot Dog Etiquette guide comes just in time for National Hot Dog Day on July 21st.

“At Maple Leaf Foods, we know the passion that Canadians have for hot dogs,” said Janet Riley, Maple Leaf Foods, Vice President of Communications, also known as the ‘Queen of Wien’. “Over the past year alone, Canadians have purchased almost 1 billion hot dogs* at retail – that’s serious sausage love.”

So, what topping should go on a hot dog? Canadians clearly favour ketchup on their wieners, (45%)**. Meanwhile, our neighbours to the south prefer mustard, according to data from the National Hot Dog and Sausage Dog Council.

“Although Canadians and Americans differ in their favourite toppings choices, the two nations share a love of hot dogs that is unmistakable,” Riley said. 

The Hot Dog Etiquette offers Canadians tips on how to enjoy their beloved wieners – gravy, cheese curds as toppings or eating hot dogs with mittens and gloves. Follow these simple etiquette rules and your next summer barbecue will be stress free. 

*Exact total: 916,289,725, source: Nielsen MarketTrack, NAT+NFLD GB+DR+MM, Latest 52 weeks to PE May 22, 2021

** Statistics based on a study of 810 of Meat-Eating Canadians who have eaten Hot Dogs in the past 3 months (May 2021-July 2021) created for Maple Leaf Foods designed and programmed internally using Questionpro software with sample provided by Delvinia Asking Canadians.

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