President and Chief Growth Officer
Casey Richards is President and Chief Growth Officer at Maple Leaf Foods. Casey is responsible for building and leading the long-term growth for Maple Leaf Foods’ retail fresh poultry and prepared meats businesses. He oversees both sales and marketing for the company’s retail and foodservice portfolios, and leads research and development as well as commercial execution for the enterprise. Casey also leads Maple Leaf’s growth-focused Accelerate Centre of Excellence, which brings together world-class brand-building expertise, data-driven insights and analytics, innovation, new food technologies, and e-commerce and digital innovation into a single department. He previously served as Senior Vice President, Marketing and Innovation at Maple Leaf Foods.
Casey has over 20 years of global marketing and general management experience and brings a tremendous depth and breadth of North American food marketing experience having worked for some of North America’s largest food companies, including General Mills and Conagra Brands. He is a highly accomplished business leader with strong commercial acumen and a demonstrated track record of success in strategy, brand building, innovation and P&L management. Before joining Maple Leaf Foods, Casey led Conagra’s largest brand, Marie Callender’s, and has also held key leadership roles on iconic brands at General Mills and Nestle, including Cheerios, Totino’s, Nesquik, and Green Giant.
Casey is a graduate of Brigham Young University, where he earned a Bachelor of Science in Business Management and Marketing. He also earned a Master of Business Administration with high honours from the University of Chicago’s Booth School of Business.