President and Chief Growth Officer
Casey Richards is President and Chief Growth Officer at Maple Leaf Foods. Casey is responsible for building and leading the long-term growth for Maple Leaf’s retail fresh poultry and prepared meats businesses. He oversees both sales and marketing for our retail and foodservice portfolios, and also leads research & development and commercial execution for the enterprise. Casey also leads our growth-focused Accelerate center of excellence, which brings together our world-class brand building expertise, data-driven insights and analytics, innovation, new food technologies, and e-commerce and digital innovation into a single department. He previously served as Senior Vice President, Marketing and Innovation at Maple Leaf Foods.
Casey has over twenty years of global marketing general management experience and brings a tremendous depth and breadth of North American food marketing experience having worked for some of North America’s largest food companies, including General Mills and Conagra Brands. He is a highly accomplished business leader with strong commercial acumen and a demonstrated track record of success in strategy, brand building, innovation and P&L management. Prior to joining Maple Leaf Foods, Casey led Conagra’s largest brand, Marie Callender’s, and has also held key leadership roles on iconic brands at General Mills and Nestle, including Cheerios, Totino’s, Nesquik, and Green Giant.
Casey is a graduate of Brigham Young University, where he earned a Bachelor of Science in Business Management and Marketing. In addition, he earned a Master of Business Administration with high honours from the University of Chicago’s Booth School of Business.