Providing protein and excitement to Canadians heading into the 2026 Winter Olympic Games
As Canadian Olympic athletes prepare to take to one of the world’s biggest stages during the Milano Cortino 2026 Winter Olympics, we couldn’t be prouder to support our athletes as the Official Protein Sponsor of Team Canada.
Generations of Canadians have trusted Maple Leaf Foods to provide their families with the natural protein they need to win their own special moments. Everyday Canadians need protein to get through their road trips, family dinners, and after-school sports. Just like athletes training for the world’s largest stage, protein is what powers us.
Here’s how we’re supporting Canadian athletes and fans - on and off the podium:
Victory. But first, protein.
Our newest campaign is dialed into the mindset of our very own Canadian athletes Cassie Sharpe – Olympic Freestyle Skier, Ivanie Blondin – Olympic Long Track Speed Skater, and Laurent Dubriel – Olympic Long Track Speed Skater, and how their lives are powered by protein. No matter where our Canadian athletes are, whether it be the slopes, the rink, or getting dinner on the table, protein helps them get through the day.
Protein is foundational to how we all perform, not just on the way to the podium but in the moments that matter to us most. Our Victory. But first, protein campaign is rooted in those life moments and routines: 4 a.m. rink time – but first, protein; shoveling the driveway – but first, protein; exam week prep – but first, protein; the Monday morning meeting – but first, protein. Protein powers us and helps us as we move throughout our days, achieving greatness, connecting with others, or getting the job done.
We cannot wait to celebrate Canadians athletes and the medals they will bring home with them! Victory. But first, protein. Enjoy our most recent campaign and stay tuned for more from our family of brands as we start the games.
Gold medal-worthy savings with Maple Leaf ®
To make the Olympics even more exciting, we’re bringing you some gold-medal worthy savings. Throughout the 2026 Winter Olympics, when you spend $20 in-store on Maple Leaf ® participating products, you can receive a $10 pre-paid-gift card (Visa) plus the chance to win Team Canada Prizes.
Whether you’re shopping for Prime RWA ® to make a delicious protein- forward Thai lettuce wrap chicken dinner with the family or grabbing on-the-go snacks with Mighty Protein ®, you can turn your protein into prizing. Simply upload your receipt and you’ll be granted a $10 e-gift card. Plus, you’ll be entered to win amazing Team Canada prizes you can share with the whole family.
Learn more about this amazing deal here and read the terms and conditions applied.
Get Social with Us to Cheer on Team Canada
The Maple Leaf team will be using our Instagram channel to celebrate and reveal some moments of unexpected fun and surprises, so be sure to follow @MapleLeafFoods on Instagram.
We can’t wait to see what’s to come during the 2026 Winter Olympic Games this year, and we couldn’t be more proud to support the amazing athletes who inspire us all to do their best by giving them the power they need to compete.
Stay tuned for what Maple Leaf and our family of brands has in store as the Official Protein Partner of Team Canada as they compete in Milano Cortina!
