Field Roast Grain Meat Co™ Partners with Pizza Pizza to Launch the Chain’s First-Ever Plant-Based Pizza
The aptly-named ‘Super Plant Pizza’ launches exclusively at Pizza Pizza across Canada and was created to meet consumer demand for more plant-based options
TORONTO, ON (JUNE 24, 2019) – Greenleaf Foods, SPC, owner of Field Roast Grain Meat Co™ (“Field Roast”), the original maker of artisan plant-based meats and cheeses and a pioneer in the plant-based industry since 1997, today announced its partnership with Canadian pizza chain and quick-serve restaurant leader, Pizza Pizza. This partnership brings Pizza Pizza’s first-ever plant-based pizza to the menu at all restaurants across Canada beginning June 24.
The new ‘Super Plant Pizza’ will feature Field Roast’s Mexican Chipotle Sausage as a crumble. The artisanal plant-based sausage is made from grains, smoked Chipotle peppers, sweet onions, fresh-chopped garlic, apple cider vinegar, cumin seed, oregano and Chili de Arbol, creating bold flavor with a kick. The Field Roast Mexican Chipotle Sausage—along with other Field Roast plant-based meat and cheese products—is available in retail stores and natural food stores across Canada.
To complement the Field Roast crumble, the ‘Super Plant Pizza’ will also feature homestyle Italian tomato sauce, mozzarella cheese, and is topped with plant-based pepperoni. For an entirely vegan experience, consumers are also able to order the pizza with dairy-free vegan cheeze. The new ‘Super Plant Pizza’ recipe is a delicious combination of flavors and is available on any crust, including Pizza Pizza’s newest innovation, Cauliflower Crust.
“When dining out, plant-based options can seem less exciting, but we’re quickly changing that experience,” said Dan Curtin, President of Greenleaf Foods, SPC. “Now Pizza Pizza consumers don’t have to sacrifice taste because we’re bringing innovative and delicious plant-based options to the menu. We are always looking for ways to introduce more people to plant-based eating. Teaming up with Pizza Pizza will allow us to deliver our high-quality, artisanal products in new ways.”
The Field Roast brand offers plant-based meat and cheese that pay homage to regionally-beloved spices and ingredients, incorporating big, bold flavors that create a complex, layered taste experience. The brand makes it its mission to use only the finest quality, all-natural, whole food ingredients such as grains, fresh-cut vegetables, herbs and legumes. All Field Roast® products are vegan and do not contain any animal ingredients.
About Greenleaf Foods, SPC
Greenleaf Foods, SPC is committed to shaping the future of plant-based foods. Established in 2018, the Company’s portfolio of leading plant-based protein brands includes Lightlife® and Field Roast Grain Meat Co.™. The Company is headquartered in Chicago, and is a wholly owned, independent subsidiary of Maple Leaf Foods Inc.
About Pizza Pizza Limited
For more than 50 years, Pizza Pizza Limited has been guided by a vision of "Always the best food, made especially for you", with a focus on quality ingredients, customer service, continuous innovation and community involvement. With more than 750 locations across Canada, the company is Canada's pizza pioneer and a quick-service restaurant leader, operating two banners – Pizza Pizza and Pizza 73 – that deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Visit www.pizzapizza.ca and www.pizza73.com for more information.
For more information about Greenleaf Foods, contact:
Sofiya Yusypovych, Sofiya.Yusypovych@edelman.com, +1(416) 979-3310 ext. 5266