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Maple Leaf Foods Presents 12th Food Safety Symposium Focused on Trust and Transparency

Steven M.R. Covey keynotes virtual conference co-hosted by North American Meat Institute

MISSISSAUGA, ON, Oct. 25, 2022 /CNW/ – Maple Leaf Foods (TSX: MFI) yesterday held its 12th Food Safety Symposium as part of the company’s commitment to facilitate food safety information sharing and collaboration in the food industry with a goal of creating a safer, healthier food supply.

With the theme How Measurement, Management and Transparency Builds Long Term Trust Among Stakeholders, Maple Leaf Foods partnered with the North American Meat Institute (NAMI) Protein PACT in co-hosting the timely event.

The Symposium featured keynote speaker, Stephen M.R. Covey, author and co-founder of CoveyLink and FranklinCovey Global Trust Practice. Calling trust “the currency of our time,” Covey said that trust is given in response to displays of character and competence. He also shared the elements and value of high trust organizations and cited studies showing the connection between trust and high performance. “Speed happens when people trust each other,” Covey said, “and nothing is as fast as they speed of trust.”

“Today’s leaders are expected to lead change with agility, and to develop high-performing teams,” said Covey. “It is trust that turns a group into a team. Trust is the ultimate collaboration tool and the linchpin of a collaborative partnership.”

In addition, a panel of leading food safety experts shared their thoughts about what can be learned from the industry’s non-competitive approach in creating Listeria Control Best Practices and workshops and how these kinds of efforts can create value and trust for stakeholders. “We all have the same goal and that’s public health — to make sure we’re putting out safe, quality, wholesome food to the public,” said Sharon Beals, Chief Food Safety Officer at CTI Foods. “I see a lot more collaboration and openness in the industry … together we’re smarter and that’s how we improve.”

“The non-competitive nature of the event — processors teaching processors … it creates a tremendous learning environment,” said Jeremiah Johnson, Corporate Manager of Regulatory Compliance, Food Safety and Sanitation at Hormel Foods. “It’s about impacting public health and us saying we can come together to minimize the impact of salmonella in products. And we’re starting to do these things right now with NAMI’s support.”

A second panel discussed the value of food safety audits in encouraging transparency and continuous improvement. Panellists agreed that how a company responds to a finding during an audit is more important than the audit itself. “We don’t live in a perfect world,” said Andrew Clarke, senior director of quality assurance at Loblaw Companies Limited, adding that companies must respond in an appropriate manner. Panellists also noted that findings on audits can strengthen food safety if these findings are viewed with an eye towards continuous improvement. David Rasmussen, director of quality at The Kraft Heinz Company said, “We want to avoid situations where looking good replaces being good.”

In the closing panel, Randy Huffman, Ph.D., Chief Food Safety and Sustainability Officer at Maple Leaf Foods; Julie Anna Potts, President and CEO of NAMI; Jim Snee, CEO of Hormel Foods, and Michael McCain, Executive Chair of the Board and CEO of Maple Leaf Foods, discussed the Protein PACT, its ambitious visions and targets for 2030 and the increasing demand among consumers for transparency.

Snee welcomed the increasing transparency that the Protein PACT will bring to the meat industry and the opportunities for trust building. “We often hear ‘big food is bad.’ We want to be GOOD big food.” McCain agreed: “Transparency is a central and defining attribute of who we are. It’s one of the secret sauces to trust-building.”

Next year’s Maple Leaf Foods Food Safety Symposium date will be announced soon. For information on food safety at Maple Leaf Foods, visit:

About Maple Leaf Foods

Maple Leaf Foods Inc. (“Maple Leaf Foods”) is a carbon neutral company with a vision to be the most sustainable protein company on earth, responsibly producing food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders® Country Naturals®, Mina®, Greenfield Natural Meat Co.®, Lightlife® and Field Roast™. Maple Leaf Foods employs approximately 14,000 people and does business in Canada, the U.S. and Asia. The company is headquartered in Mississauga, Ontario, and its shares trade on the Toronto Stock Exchange (MFI).

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SOURCE Maple Leaf Foods Inc.