Patrick Lutfy

As Senior Vice President Marketing and Innovation, Patrick Lutfy is responsible for driving brand growth, commercial strategy, and product innovation. Patrick’s mandate is focused on building future-ready brands and innovation platforms that resonate with consumers and create value for our customers. The Marketing & Innovation team brings together cross-functional partners to deliver profitable growth and category leadership.

In his previous role, Patrick served as the company’s Vice President of Prepared Meats Marketing. In this role, Patrick championed the company’s largest brand renovation ever, which created significant growth and profit enhancement for key brands and categories. Patrick joined Maple Leaf Foods in 2015 as Vice President of Supply Chain Planning.

Prior to joining Maple Leaf Foods, Patrick spent a decade at the Boston Consulting Group, where he was a Principal. Patrick was a core member of the Retail and Consumer Goods practice areas and a global topic expert on supply chain management.

Patrick earned his Master of Business Administration at the University of Pennsylvania’s Wharton School of Business and his undergraduate degree in commerce at Queen’s University.