President, Alternative Proteins
President, Greenleaf Foods
Adam Grogan serves as President of Alternative Proteins and President of Greenleaf Foods, a wholly-owned, independent subsidiary of Maple Leaf Foods. He oversees Greenleaf’s portfolio of leading plant-based brands, including Field Roast™ and Lightlife® and Maple Leaf Foods’ other alternative protein business interests. In his role, Adam leads the strategic direction, the financial performance and the ongoing innovation, customer development and distribution that drive Greenleaf’s growth in the retail and foodservice segments of the plant-based protein industry.
He previously served as Greenleaf’s Chief Operating Officer, where he oversaw business operations and commercial strategy, and was responsible for long-term capital plans, business goals, sustainability efforts, and cost management of manufacturing and supply chain processes.
Adam has a deep understanding of the U.S. market, the Canadian grocery industry, and all facets of Maple Leaf Foods’ operations. He began his career in the food industry with Maple Leaf, holding various critical positions within the organization over more than two decades. Adam held the roles of Senior Vice President, Marketing, Innovation, Research & Development, and Vice President and General Manager of Customer Business Development, where he helped shape one of the largest brand transformation agendas in Canadian food history.
Adam graduated from Wilfrid Laurier University with an Honours Bachelor of Business Administration and received his Master of Business Administration from York’s Schulich School of Business. In 2013, he won the Generation Next Award which recognizes a leader under the age of 40 for Outstanding Innovation and Contribution to the Canadian Grocery Industry. Adam is also a member of the Board of Governors of Wilfrid Laurier University and Vice Chair of Plant Based Foods of Canada.
Adam loves to travel the world with his wife and two boys and hike with his dog, Wrigley. He splits his time between Toronto and Greenleaf’s Head Office in Chicago.