The protein industry plays an enormous role in nourishing billions of people, but also has significant, adverse impacts on the planet.
At Maple Leaf Foods, we are working toward a more sustainable food production and a more sustainable protein industry. We believe the best way to drive change is by creating shared value – delivering value for our company through addressing the significant environmental and social challenges that we face as a society.
We have set a high bar for ourselves, which will require even more concerted action on our part. To lead in food safety, quality, nutrition and great food. To advance food security for all. To humanely care for animals. To reduce our environmental footprint. To produce food sustainably. To be the most sustainable protein company on earth, supported by the very best and inspired people.
– Michael H. McCain, President and CEO
Our Sustainable Meat Principles
But, our food system has drifted from its roots – to nourish, to farm sustainably, to strive for social good, to connect deeply with our consumers.
At Maple Leaf Foods, we believe that we can raise everyone to better living, to a better life, by raising the good in food. To that end, we have developed a set of sustainable meat principles that will help guide and define our future.
is NUTRITIOUS, HEALTHY and SAFE.
is ACCESSIBLE, AFFORDABLE and eaten in MODERATION, in BALANCE with other nutrients, consistent with nutritional guidelines.
comes from animals that are RAISED WITH CARE, with MINIMAL use of ANTIBIOTICS, and to standards that RESPECT the Five Freedoms of ANIMAL WELFARE.
is produced in adherence with ENVIRONMENTAL STANDARDS that measurably REDUCE IMPACTS across the life cycle, LIMITING greenhouse gas EMISSIONS and IMPACTS on WATER quality and quantity, avoiding loss of biodiversity and ELIMINATING WASTE.