We are actively addressing the most pressing diet-related health issues we face as a society including reducing artificial ingredients, antibiotic use and sodium levels, and continually advancing leadership in food safety.
Great food means different things to different people at different times, and we want to meet all those needs! In 2018, we executed on our strategy to make better food that meets the real needs of consumers:
- We are transitioning our Maple Leaf Prime brand to 100 per cent Raised Without Antibiotics
- We completed a revamp of the Maple Leaf brand and removed everything artificial
- We are simplifying and increasing the readability of our packaging to help consumers make informed food choices