We value our communities and work collaboratively with organizations to reduce food insecurity in Canada. We value a culture and work environment that keeps our people safe and empowers them to contribute their best.
People are food secure when they have access to affordable, nutritious and culturally appropriate food. Food insecurity ranges from worrying about running out of food, compromising on or reducing food purchases, going hungry and missing meals because of lack of food and money for food.
Maple Leaf Foods has a long-term commitment to advancing sustainable food security through the Maple Leaf Centre for Action on Food Security (The Centre), a registered charity governed by a Board of Directors.
We launched the Maple Leaf Center for Action on Food Security in 2016 with a goal to work collaboratively with organizations to reduce food insecurity in Canada by raising awareness, advocating for public policy and sharing learnings.
We value a work culture and a work environment that keeps people safe on the job, empowers everyone to learn and rewards excellence. Our commitment to a safe work environment focuses on progress in all of these areas:
- Advance our workplace safety program and goals
- Strive for zero occupational injuries in the workplace
- Achieve a diverse and inclusive workplace
Our goals and performance
|2017 Priorities||Status||Our Performance||2018+ Priorities|
|Commit 1% of pre-tax profits (over $2 million) to advance sustainable food security.||
To date we committed $3.7 million to support projects advancing food security through the Maple Leaf Centre for Action on Food Security.
|Donate $1.5 million worth of healthy food.||
We donated over $2 million of healthy food.
Actively participate in multi-stakeholder processes to advance the development of an integrated and inclusive National Food Policy.
In partnership with the Arrell Food Institute, the Canadian Federation of Agriculture, Food Secure Canada and the McConnell Foundation, Maple Leaf Foods led a series of multi-stakeholder dialogues, solicited research and submitted recommendations to the government regarding the formation of a National Food Policy Advisory Council.
|Conduct high-impact internal and external campaigns to raise awareness of food insecurity as an urgent social issue.||The Centre has an integrated social and TV awareness campaign to highlight the issue. The TV spot was aired more than 14,000 times, with estimated impressions of close to 70 million over 13 weeks, starting at the end of November 2017.|
|Broaden collaboration and impact of the Centre through new community partnerships that advance innovation and learning.||The Centre added seven additional partners in 2017 (Community Food Centres Canada, Food Secure Canada & Sudbury Social Planning Council, Food First NL, Kamloops Food Policy Council, Meal Exchange, NDG Food Depot, and the Ottawa Food Bank). The Centre has made financial commitments of $3.7 million to 11 partner organizations.|
|Launch a skills matching program with the Centre’s partners that aligns their resource needs with skilled Maple Leaf Foods volunteers.||An official program was not launched, but research was conducted on how best to facilitate this. Over 200 people volunteered with Centre partners.|
Achieved Partially Achieved On Track Deferred
The Maple Leaf Centre for Action on Food Security has three areas of focus: advocacy, innovation and learning. It aims to support, engage and advocate for important policies that advance sustainable food security.
Our goals are:
- Make a meaningful social impact through advancing sustainable food security locally and globally
- Deeply engage our people by providing volunteering and giving opportunities
- Establish community involvement as an integral part of our culture, identity and business