We believe that making our packaging 100% sustainable is both the right thing to do and a critical component to advancing Maple Leaf Food’s purpose and vision.
Sustainable Packaging Strategy
We have made a commitment to 100% sustainable packaging and have created a formal packaging strategy to help us reach our goals.
In 2020, Maple Leaf Foods, along with more than 40 leading Canadian businesses, signed the Canada Plastics Pact (CPP). We developed our own targets based on the CPP’s objectives, which are:
– To define a list of plastic packaging that is to be designated as problematic or unnecessary and take measures to eliminate them
– To have 100% plastic packaging designed to be reusable, recyclable or compostable
– To implement the How2Recycle label set on all Maple Leaf branded products
– To have 30% recycled content across all plastic packaging
We are currently integrating sustainable packaging for our products, where possible, with a focus on the following areas:
- Reducing the overall amount of packaging materials used
- Sourcing materials with high recycled content and shifting to recyclable materials
- Exploring to eco-friendly packaging alternatives
- Educating consumers on sustainable packaging options and proper recycling practices
We have successfully achieved the following reductions across our product lines:
reduction of material weight across our Deli Meat Portfolio on 175g pack sizes by optimizing material gauge selection.
reduction in packaging material weight across Maple Leaf® branded LunchKits by replacing the paperboard sleeve with pre-printed film.
average reduction in packaging material weight across Maple Leaf Prime® Further Processed Poultry by right sizing the packaging components.
Recyclable and Post-Consumer Recycled Content
We have successfully achieved recyclability and post-consumer recycled content in the following product lines:
recyclable trays that are made with 95% post-consumer recycled content for our Maple Leaf Prime® Organic Boneless, Skinless Chicken Thighs.
recyclable trays that are made with 95% post-consumer recycled content for our Lightlife™ Plant-based Burger.
recyclable trays that are made with 95% post-consumer recycled content for our Greenfield™ Fresh Pork.
recyclable trays for our Schneiders® Grab N’ Snack Lunch Kits.
recyclable trays for our Schneiders® Artisanal Charcuterie Board.
We are also exploring eco-friendly packaging alternatives that use fewer materials and generate less waste across the product lifecycle. We launched our Prepped and Ready portfolio packaging with Halopack, an eco-friendly solution that uses a combination of 90% recycled paperboard and 83% less plastic.* Halopack is the first fully gas-tight cardboard Modified Atmosphere Packaging that serves to preserve quality and nutritional value and reduce food waste.
*When compared to a traditional high impact polystyrene (HIPS) tray.
We are the first Canadian protein company to partner with How2Recycle. How2Recycle is a standardized labeling system that provides instructions for proper recycling. We are continuing to explore collaborative opportunities with the How2Recycle program.
We have also partnered with Loop, a global circular shopping platform designed to eliminate the idea of waste by transforming products and packaging from single-use to multi-use. We are working together to support a Canadian launch of the Loop program.
Learn more about our sustainability performance in our 2021 Sustainability Report.