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Shur-Gain Introduces Certification Program for Ontario Franchised Outlets

ST. MARYS, ON, – Shur-Gain has
recently launched a new marketing initiative for their franchised outlets
across Ontario. The new program, part of Shur-Gain’s ongoing commitment to
excellence in dairy nutrition management, will recognize qualified outlets as
being a “Certified Dairy Centre” (seal above right). The certification
identifies for dairy producers which outlets offer an elevated level of dairy
management and nutritional consulting.

“Today’s dairy industry is rapidly
evolving,” said Alain Lajeunesse, Ruminant Business Manager for Shur-Gain.
“Producers are progressive and have increased their service and performance
expectations. We want to provide them with good advice and practical solutions
so they can be more profitable.”

To become certified, Shur-Gain outlets must
meet several performance criteria including staffing a Dairy Nutrition Advisor
who has completed a comprehensive training and development program. The
objective of certification is to provide dairy producers with consistently
trained and skilled Dairy Advisors.

Shur-Gain is a division of Maple Leaf Foods
Inc., one of Canada’s largest food processing companies with operations across
Canada, the United States, Europe and Asia. The company’s products include
fresh and prepared meats, poultry, fresh and frozen bakery products, seafood
and animal feeds. Its products are sold to retail, food service, wholesale,
agricultural and industrial customers.