Media Centre
2013/04/30

Schneiders® Lunchmate® Partners With TerraCycle® To Reduce Packaging Waste

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Used Lunchmate kits will be made into new, innovative products

TORONTO, April 30, 2013 /CNW/ - In celebration of Earth Month, Schneiders® Lunchmate® is partnering with TerraCycle Canada to reduce packaging waste through the Schneiders Lunchmate Brigade, a free recycling fundraiser that encourages families and organizations to collect and return used Lunchmate kits so they can be recycled into new, innovative products.

"By partnering with TerraCycle, we're able to turn used Lunchmate kits into great new products and divert waste from landfills," said Kate Beresford, Director, Marketing, Maple Leaf Foods. "To support everyone who joins our mission, the Schneiders® Lunchmate® Brigade will donate two cents to a school or non-profit organization of the participant's choice for each package that's returned."

"We're thrilled about our recent partnership with Maple Leaf in making Schneiders Lunchmate packaging nationally recyclable," said Nina Purewal, General Manager, TerraCycle Canada. "It's wonderful to have brand partners join us in our goal to eliminate the idea of waste!"

How it works
It's easy to participate in the Schneiders® Lunchmate® Brigade and there is no cost to belong. Simply sign-up at www.terracycle.ca. Participants can fill up any box with used Lunchmate kits and once enough waste is collected they log into their account, print a free prepaid UPS shipping label and return their box at no cost. TerraCycle will total the amount collected and twice a year send the earned donations to the participant's school or charity of his or her choice.

About Maple Leaf Foods and Schneiders Lunchmate
Maple Leaf Foods Inc. is a leading food company headquartered in Toronto, Canada. The Company employs approximately 19,500 people at its operations across Canada and in the United States, the United Kingdom and Asia. The Company had sales of $4.9 billion in 2012.

Schneiders Lunchmate recently launched four new delicious Lunchmate kits. The new Lunchmate + Fruit products are made with Schneiders Country Naturals deli meat, real Cheddar cheese, whole wheat crackers and a Del Monte fruit cup. The new products are available in the following varieties:

  • Lunchmate with Fruit and Turkey
  • Lunchmate with Fruit and Ham
  • Lunchmate with Fruit and Chicken
  • Lunchmate with Fruit and Two-Cheese Pizza

About TerraCycle
TerraCycle, Inc. is an international upcycling company that takes difficult-to-recycle packaging and turns it into affordable, innovative products. Founded in 2001, TerraCycle is the world leader in the collection and reuse of non-recyclable post-consumer waste. It repurposes the waste into new materials and products that are available for purchase online. The waste is collected through TerraCycle's Brigade® programs, which pay schools and charities for every piece of waste they collect and return.

TerraCycle has already kept more than 2.5 billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, dispersed more than $5 million to charity through its various Brigade® programs. The Schneiders Lunchmate Brigade program joins over 20 other brigades currently available in Canada. TerraCycle is currently creating solutions for other difficult-to-recycle, but widely discarded, waste streams such as chocolate wrappers, drink pouches and beauty care packaging. For more information on how to sign up and send in waste, visit www.terracycle.ca.

Image with caption: "Schneiders® Lunchmate® partners with TerraCycle® to reduce packaging waste (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20130430_C9885_PHOTO_EN_26152.jpg

SOURCE: Maple Leaf Foods Inc.

Media Contact:
Dave Bauer
Corporate Communications, Maple Leaf Foods
(905) 285-1510

Jay Reyes
Public Relations Manager, TerraCycle
(905) 251-5626


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