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Schneiders Extends its Sponsorship as the Official Hot Dog and Sausage of the Toronto Blue Jays™ Through the 2015 and 2016 Seasons


TORONTO, April 21, 2015 /CNW/ – Maple Leaf Foods is proud to announce it has extended its partnership with the Toronto Blue Jays as the team’s official supplier of hot dogs and sausages during the 2015 and 2016 seasons.

“We are so proud to be part of the tremendous enthusiasm surrounding the Blue Jays this year and continue our partnership as the team’s official hot dog and sausage supplier,” said Adam Grogan, Senior Vice President of Marketing and Innovation, Maple Leaf Foods. “Enjoying a baseball game with a delicious hot dog or sausage is a tradition for almost every baseball fan and our partnership with the Blue Jays will drive significant brand excitement and growth across our Schneiders portfolio.”

“The Toronto Blue Jays are thrilled to continue our partnership with a category leader such as Maple Leaf Foods. We look forward to helping Maple Leaf continue to connect with our passionate fans across the country” added Mark Ditmars, Vice President of Corporate Partnerships for the Blue Jays.

Schneiders hot dogs and sausages will be served during the Toronto Blue Jays 81 home games at Rogers Centre and during all Rogers Centre events in 2015 and 2016. The agreement provides Maple Leaf with advertising and sponsorship opportunities at Rogers Centre, during television and radio broadcasts and on Schneiders products sold in retail stores across Canada. It also includes sponsorship of the Red Hot Play of the Game, brought to fans on SportsNet radio broadcasts by Schneiders Red Hots.

Maple Leaf Foods Inc. is a leading Canadian consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. The Company employs approximately 12,000 people across Canada and exports to global markets, including the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).

SOURCE Maple Leaf Foods Inc.