Media Centre
2006/01/26

New Maple Leaf Fully Cooked Meat Strips make delicious dinners easy and affordable

MISSISSAUGA, ON, Jan. 26, 2006 (Canada NewsWire via COMTEX News Network) -- Two new Maple Leaf Foods products hit stores today that will help busy families with children, singles and couples alike make the dinner rush a lot easier.

Maple Leaf Food's Grilled Chicken Breast Strips and Grilled Sirloin Steak Strips enable quick, versatile, and healthy alternatives to fast or frozen foods. And these affordable new products also help Moms and Dads control the quality of ingredients served to their families as well as remove the messiest and often most time consuming step of meal preparation - cooking the meat from raw.

Both products can be heated in 30 seconds in the microwave or in just three minutes on the stovetop. These quality cuts of seasoned meat, grilled and fully cooked to deliver tender and delicious flavour, are sliced and ready to add to a variety of mainstream dishes such as fajitas, pastas, wraps, stir fries, salads and pizza.

The Grilled Chicken Breast Strips are 100 per cent chicken breast with 21 per cent meat protein and are low fat (97 per cent fat free). The Grilled Sirloin Steak Strips are also low fat and offer 23 per cent meat protein.

"Besides nutrition facts on the packaging, each product offers two easy recipes on the back of the easy-to-grab cardboard box helping even the most kitchen-challenged produce a great meal," says Anna Seymour, Consumer Marketing Manager, Maple Leaf Foods.

Those recipes include Balsamic Chicken Salad and Simple Chicken Stir Fry on the Grilled Chicken packaging and Easy Steak Fajitas and Simple Steak Stir Fry on the Grilled Sirloin box.

"The packaging includes a large window on the front to showcase the product, along with a photo of one of the recipes from the back," adds Seymour.

Portioned for two or more people, the Grilled Chicken Breast Strips and Grilled Sirloin Steak Strips are regularly priced approximately between $3.99 and $4.29 at retail and are available in the refrigerated fresh meat section of major grocery stores across Canada.

High-resolution product photos and recipes are available at http://files.newswire.ca/464/MapleLeafMeatStrips.pdf

Maple Leaf Foods Inc. (TSX: MFI) is a leading Canadian food processing company committed to delivering quality food products to consumers around the world. Headquartered in Toronto, Canada, the company employs approximately 23,000 people at its operations across Canada and in the United States, Europe and Asia. The company had sales of $6.4 billion in 2004. More information on Maple Leaf Foods can be found at www.mapleleaf.ca.

SOURCE: Maple Leaf Foods Inc.

and for interviews and product samples, please contact
Mark LaVigne, APR, President, Hunter LaVigne Communications Inc.,
(905) 841-2017 (office),
(416) 884-2018 (cell),
mark.lavigne@sympatico.ca;
Anna Seymour, Consumer Marketing Manager, Maple Leaf Foods,
(905) 501-3203 (office),
seymouan@mapleleaf.ca;
Quebec: Daniel Granger, ARP, Fellow CPRS, President, ACJ Communication,
(514) 840-7990 (office),
(514) 232-1556 (cell),
Daniel.granger@acj.mht.qc.ca


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