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Media Advisory – FIRST® LEGO® League 2011 FOOD FACTOR™ Challenge

FIRST® LEGO® League 2010 World Champions Inspire Ontario Students
To Be Food Safety Leaders

TORONTO, Sept. 12, 2011 /CNW/ – Please join us on September 13 at 1:30
for the launch of FIRST® LEGO® League (FFL®) 2011 FOOD FACTOR™ Challenge at Captain R. Wilson Public School in Oakville, Ontario. Join
last year’s FIRST® LEGO® League World Champions as they showcase their winning robot and share tips with
this year’s participating teams.

In the FOOD FACTOR™ Challenge, nearly 200,000 9 to 16 year-olds from more than 61 countries
will explore the topic of food safety, examine possible points of
contamination and invent ways to advance food safety.

The FIRST® LEGO® League Challenge is being sponsored by Maple Leaf Foods.

What: FIRST® LEGO® League 2011 FOOD FACTOR™ Challenge Launch
Who: Members of last year’s FLL® World Champion team
Dave Ellis, Director, FLL® Ontario Operational Partner
Sharon Beals, Senior Vice President, Food Safety and Quality Assurance,
Maple Leaf Foods
When: Tuesday September 13, 2011, 1:30 PM
Where: Captain R. Wilson Public School
2145 Grand Oak Trail
Oakville, Ontario

Photo Opportunities: During and after event

About FIRST® LEGO® League:
FIRST® LEGO® League is part of inventor Dean Kamen’s not-for-profit organization
FIRST® (For Inspiration and Recognition of Science and Technology) that
inspires young people’s interest and participation in science and
technology. FIRST® LEGO® League operates in 61 countries around the world.

About Maple Leaf Foods
Maple Leaf Foods is a leading food processing company, headquartered in
Toronto, Canada. The Company employs approximately 21,000 people at its
operations across Canada and in the United States, the United Kingdom,
and Asia. Maple Leaf is committed to becoming a food safety leader and
supporting public education that raises awareness of food safety

Genevive Savundranayagam,, 647-986-4363
Maple Leaf Media Hotline, 416-926-2020