Media Centre
2008/08/28

Maple Leaf Statement on Notification and Product Recall Timeline

TORONTO, Aug. 28, 2008 (Canada NewsWire via COMTEX News Network) -- TSX: MFI

Maple Leaf Foods has issued the following statement in response to inquiries related to the timeline of the posting and distribution of our recalled product information.

We announced an extended recall at a news conference on the evening of Saturday, August 23, 2008 at 9:30 p.m. We believed that it was important to take broader preventative action to respond to the situation promptly, comprehensively, and to do what is in the best interests of consumers.

In an effort to make the list accurate, given the long list of products, we took much of Sunday to ensure its accuracy and validate it with the CFIA. This extended recall was done on a precautionary basis. It was posted and distributed at approximately 4:30 p.m. on the afternoon of Sunday, August 24, 2008. It is our belief that customer recall processes cannot begin until we publish specific product information, which was done as of 4:30 pm, Sunday afternoon.

Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 23,000 people at its operations across Canada and in the United States, the United Kingdom and Asia. The Company had sales of $5.2 billion 2007.

SOURCE: Maple Leaf Foods Inc.

SOURCE: LISTERIA OUTBREAK

Media Inquiries contact: Linda Smith, (905) 285-6721; www.mapleleaf.com
French Media Contact: Roch Landriault 1-800-568-5801

More news releases and speeches