Media Centre
2002/08/24

Maple Leaf Pork Brandon Introduces new Human Resource Initiatives to Support Value-Added Production

Brandon, MB – Maple Leaf Pork today introduced a range of human resource initiatives designed to continuously improve the work environment in Brandon and support the company’s focus on value-added production.

“At Maple Leaf Pork, we are focused on our customers, delivering innovative products that meet their requirements. To do this, we are shifting away from commodities to value-added products, a strategy we call moving ‘To the Right’,” said Randy A. Powell, President, Maple Leaf Pork. “We recognize that dedicated and skilled employees are critical to the success of this strategy. The initiatives we’ve announced today centre around training, skills development and rewarding employees for their contributions.”

The initiatives also reflect employee feedback, including the results from Brandon’s first employee satisfaction survey conducted earlier this year. They include:

  • A new bonus program to reward employees for improvements in safety and product quality.

  • Enhancements to training programs, including the introduction of dedicated “coaches” to assist with on the job training.

  • Expansion of the employee orientation program including additional classroom training.

  • Broader use of performance management methods which promote teamwork and focus on quality.

  • Increasing the frequency of recognition and appreciation for work well done.

Additional compensation improvements including wage adjustments and increased rewards to current employees who refer new employees.

“The survey told us that a majority of our employees are satisfied with Maple Leaf as an employer. Employees also told us what is important to them and we will continue to work to improve in these areas. We believe that Maple Leaf Pork Brandon is a great place to work and we want to make it even better,” added Mr. Powell.

Maple Leaf Foods Inc. (TSX: MFI) is a leading Canadian food processing company committed to delivering quality food products to consumers around the world. Headquartered in Toronto, Canada, the company employs more than 14,000 people at its operations across Canada and in the United States, Europe and Asia. Maple Leaf Foods had sales of $4.7 billion in 2001.


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