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Maple Leaf Pork Brandon Introduces new Human Resource Initiatives to Support Value-Added Production

MB – Maple Leaf Pork today introduced a range of
human resource initiatives designed to
continuously improve the work environment in
Brandon and support the company’s focus on
value-added production.

“At Maple Leaf Pork, we are focused on our
customers, delivering innovative products that
meet their requirements. To do this, we are
shifting away from commodities to value-added
products, a strategy we call moving ‘To the
Right’,” said Randy A. Powell, President, Maple
Leaf Pork. “We recognize that dedicated and
skilled employees are critical to the success of
this strategy. The initiatives we’ve announced
today centre around training, skills development
and rewarding employees for their

The initiatives also reflect employee feedback,
including the results from Brandon’s first
employee satisfaction survey conducted earlier
this year. They include:

  • A new bonus
    program to reward employees for improvements
    in safety and product quality.

  • Enhancements to
    training programs, including the introduction
    of dedicated “coaches” to assist with on the
    job training.

  • Expansion of
    the employee orientation program including
    additional classroom training.

  • Broader use of
    performance management methods which promote
    teamwork and focus on quality.

  • Increasing the
    frequency of recognition and appreciation for
    work well done.

compensation improvements including wage
adjustments and increased rewards to current
employees who refer new employees.

“The survey told us that a majority of our
employees are satisfied with Maple Leaf as an
employer. Employees also told us what is
important to them and we will continue to work
to improve in these areas. We believe that Maple
Leaf Pork Brandon is a great place to work and
we want to make it even better,” added Mr.

Maple Leaf Foods Inc. (TSX: MFI) is a leading
Canadian food processing company committed to
delivering quality food products to consumers
around the world. Headquartered in Toronto,
Canada, the company employs more than 14,000
people at its operations across Canada and in
the United States, Europe and Asia. Maple Leaf
Foods had sales of $4.7 billion in 2001.