Media Centre
2014/11/25

Maple Leaf® Natural Selections® PROTINIS™ partners with Hayley Wickenheiser and WickFest to power the next generation of gold medalists

MISSISSAUGA, ON, Nov. 25, 2014 (Canada NewsWire via COMTEX) --Maple Leaf Foods, the makers of Maple Leaf Natural Selections PROTINIS (pro-teen-eez), is proud to announce its two-year partnership with four-time Olympic Gold Medalist and Canadian flag bearer, Hayley Wickenheiser, to fuel the next generation of gold medal athletes and busy Canadian families.

On November 28 - 30, 2014, Hayley will be welcoming 1,500 girls from across North America to participate in the Canadian Tire World Female Hockey Festival (WickFest), an annual world female hockey tournament taking place in Hayley's home town of Calgary, AB. As the official protein sponsor of WickFest 2014, Maple Leaf Natural Selections PROTINIS will help fuel the players' game by providing nutritious, complete protein snacks and sports nutrition education.

"WickFest is not about the gender of the players, but about the game itself," said Hayley Wickenheiser, who created WickFest as her legacy to the game. "Beyond the 180+ games of the tournament, it is through clinics and workshops that we provide the girls with the opportunity to learn first-hand how to build some key life-long skills off the ice - including how to eat right. These skills will support and guide them both on and off the ice."

"Hayley epitomizes what it means to be busy," said Chantal Butler, Vice President, Marketing & Masterbrands, Maple Leaf Foods. "On top of being a great mother, she's an ambassador for Canada's beloved game and she's pursuing a medical degree. We are so proud to share her passion of helping families and athletes make healthy food choices and providing nutritious foods they need to fuel their busy days, like Maple Leaf Natural Selections PROTINISTM ."

"As an Olympian and a mom, I understand how busy life can be when we are running between school, work, and daily activities, leaving us with little time to prepare healthy meals and snacks," adds Wickenheiser. "My number one tip is to plan ahead. By carrying 'food for fuel', like PROTINISTM complete protein snacks, we can ensure we're both smart - and satisfied snackers. Plus, it's a great grab-and-go option we can feel good about feeding ourselves and our families."

With our busy and active lifestyles, Canadians are snacking more than ever. In fact, more than half (54 per cent)* of Canadians snack at least twice daily; making snacking the fourth meal of the day.

Choosing lean protein snacks and foods is a smart way to keep you feeling fuller longer. Complete protein, which is found in poultry and other meats, also supports physical activity and weight management goals by building and repairing muscles and tissues and providing all of the amino acids your body requires and cannot produce on its own.

Whenever possible, Hayley recommends busy Canadians choose foods with complete proteins including milk, eggs, fish, meat and poultry, like the oven-roasted chicken bites in PROTINIS . For more information about PROTINIS and the benefits of complete protein visit www.protinis.ca.

Follow the conversation on Twitter using #BusierThanHayley.

PROTINISTM snacks are available in eight flavours including: Honey Garlic Chicken, Oven Roasted Chicken and Cranberry, Mild Salsa Chicken, Oven Roasted Chicken and Superfruit, Oven Roasted Chicken, Sweet Thai Chili Chicken, Oven Roasted Chicken and Mango, and Oven Roasted Chicken and Apple.

PROTINIS Skewer Snacks are available in 3 flavours including: Souvlaki Chicken skewers with Tzatziki dip; Spicy Thai Chicken Skewers with Sweet Chili Dip, and Tandoori Chicken Skewers with Mango Dip. They are available at major grocery stores across Canada and retail for approximately $3.99.

*harrisdecima, February 2014

About the Canadian Tire World Female Hockey FestivalThe Canadian Tire Wickenheiser World Female Hockey Festival donates 100% of the proceeds from this event are donated to Right To Play and JumpStart to ensure kids from around the world have the opportunity to participate in a sport that Wickenheiser feels has enriched her life so much, as well as all other sports.

Over 1,500 young women descend on Calgary from ages Novice through Midget at all skill levels from recreational to rep hockey. The AAA component of the event is a new addition in 2014. @wickhockey.com

About Maple Leaf Foods Maple Leaf Foods is Canada's leading consumer packaged meats company, headquartered in Toronto, Ontario. The Company makes high-quality, great tasting, nutritious and innovative food products under leading brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and MinaTM. The Company employs approximately 12,000 people in its operations across Canada and exports to more than 20 global markets including the U.S. and Asia.

SOURCE Maple Leaf Foods Inc.

Image with caption: "Maple Leaf® Natural Selections® PROTINISTM partners with Hayley Wickenheiser to power the next generation of gold medalists and busy Canadian families with its line of convenient complete protein snacks. PROTINIS offers food for fuel, helping Canadians be smarter, satisfied snackers. (CNW Group/Maple Leaf Foods Inc.)". Image available at: http://photos.newswire.ca/images/download/20141125_C6167_PHOTO_EN_8468.jpg

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/November2014/25/c6167.html

SOURCE: Maple Leaf Foods Inc.

or to receive high resolution photos, please contact: Laurie Weir, com.motion Inc.,
416-666-1895, lweir@causeacommotion.com; David Bauer, Corporate Communications, Maple
Leaf Foods, 905-285-1510, david.bauer@mapleleaf.com

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