Media Centre
2001/08/15

Maple Leaf honours Signature™ Pork producers at annual barbecue

Over $750,000 in bonuses awarded under Signature™ Pork program

St. Marys, Ontario --- Maple Leaf Foods is pleased to announce the recipients of this year’s Signature™ Pork Awards, presented last night at the company’s annual barbecue in St. Marys, Ontario. The celebration also honoured 170 Signature™ Plus producers with more than $750,000 in bonus cheques.

Signature ™ Pork was launched in August 1996. It is a comprehensive system for modern pork production and a key component in Maple Leaf’s vertical coordination strategy. Vertical coordination is based on partnerships with producers, which builds value across the entire pork value chain, enhancing quality and minimizing costs, to deliver the value-added products consumers want.

“Maple Leaf Pork is committed to working with producers to develop top quality pork products for consumers around the world,” said Michael H. McCain, President and CEO, Maple Leaf Foods. “Signature™ Pork has been a very successful program for all parties involved. Producers have benefited financially, Maple Leaf’s plant in Burlington has a significant portion of its production under contract to Signature™ Pork producers, and we’re seeing a steady rise in demand for Canadian pork around the world. This is the result of the industry’s high standards and commitment to quality.”

Signature ™ 2001 Awards and Recipients

Right Weight Award (percentage of hogs within 85 to 95 kg. Weight Range)

Winner: Kees Rijnen
Runner Up: John Broeders

Most Meat Award (highest yield (mm))

Winner : George Schiestel
Runner up:
G&L Gielen Farms Ltd.

Highest Index Award (percentage on grid)

Winner: Poppe Farms
Runner up: Hill Spring Farms

Largest Loin Award (mm)

Winner: Patron Farms
Runner up: Shade Oak Swine

Maple Leaf Foods Inc. (TSE:MFI) is a leading global food processing company committed to delivering quality food products to consumers around the world. Headquartered in Toronto, Canada, the company employs more than 13,000 people at its operations across Canada and in the United States, Europe and Asia. Maple Leaf Foods reported sales of $3.9 billion in 2000.


More news releases and speeches