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Maple Leaf Foods Announces New Executive Appointments

TORONTO, ONTARIO, Mar 25, 2004 (CCNMatthews via COMTEX) — Maple Leaf Foods
(TSX: MFI) today announced that Mr. Michael Vels has been appointed Executive
Vice President and Chief Financial Officer of Maple Leaf Foods Inc. Mr. Tom P.
Muir, currently Chief Financial Officer, has been appointed Executive Vice
President and Chief Development Officer.

“Maple Leaf Foods is extremely fortunate to have the combined and complementary
skills of Tom Muir and Michael Vels,” said Michael H. McCain, President and
Chief Executive Officer. “For the past nine years they have worked
collaboratively, overseeing all the Company’s financial and transactional
activities. Their new positions reflect the evolution of their primary roles and
responsibilities, and will allow for a greater focus on the next generation of
acquisition growth opportunities.”

Since 1995, Maple Leaf Foods has grown from a company with $3 billion in sales
and 11,000 employees, to over $5 billion in sales and approximately 18,000
employees in 2003. Over the past nine years, Maple Leaf has acquired and
integrated over 20 businesses and completed over 10 divestitures and 10 major
financings, positioning the company for profitable growth. At the same time, the
Company established sophisticated financial systems that represent best practice
in the level of detailed and timely information they provide and value that they
add to operating management. The finance team, led by Mr. Muir and Mr. Vels, has
been considerably strengthened and today represents a core competency for the

In his new position as Chief Development Officer, Mr. Muir will be responsible
for directing the Company’s major strategic transactions, and will continue as a
Director of Canada Bread Company, Limited. He joined the Company in 1995
concurrent with the purchase of control by the G. Wallace F. McCain family and
Ontario Teachers’ Pension Plan Board. Prior to this, Mr. Muir was Vice-President
and Director of RBC Dominion Securities Inc. where he was co-head of the firm’s
Investment Banking Group. He is a member of the Board of Directors of Bloorview
MacMillan Children’s Foundation and the Board of Governors of St. Clement’s
School, and is involved with the University of Toronto and the United Way. Mr.
Muir holds the Chartered Accountant and Fellow, Chartered Business Valuator

As Chief Financial Officer of both Maple Leaf Foods and Canada Bread, Mr. Vels
will be responsible for the financial affairs of the Company and the integrity
of its financial systems. His responsibilities will include financial reporting,
budgeting, treasury, taxation, financial risk management, investor relations,
acquisition integration and information systems. He joined Maple Leaf Foods in
1991 at the time of the merger between Maple Leaf Mills and Canada Packers,
Maple Leaf Foods’ predecessor companies. He has held a number of senior finance
positions and was appointed to the position of Executive Vice President Finance
in 1999. Mr. Vels received his Chartered Accountant designation in South Africa
in 1985.

Maple Leaf Foods Inc. is a leading Canadian food processing company committed to
delivering quality food products to consumers around the world. Headquartered in
Toronto, Canada, the Company employs approximately 18,000 people at its
operations across Canada, and in the United States, Europe and Asia. The Company
reported sales of $5.0 billion in 2003.

CONTACT:          Lynda Kuhn
                  Vice-President, Public & Investor Relations
                  (416) 926-2026

Copyright (C) 2004, CCNMatthews. All rights reserved.

SOURCE: Maple Leaf Foods, Inc.