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Maple Leaf Executive Selected as One of Canada’s Top 40 Under 40

Brock Furlong honoured for his success and leadership at Maple Leaf Poultry

TORONTO, Ont. – Brock Furlong, president of
Maple Leaf Poultry, was selected as one of this year’s Top 40 Under 40.

Brock Furlong, 34, is one of 40 chosen from over 700 nominees for this year’s
Top 40 Under 40 award. Furlong is currently president of Maple Leaf Poultry,
one of Canada’s leading processors of turkey products, and fresh and frozen
chicken including Prime, Canada’s leading branded poultry product. Furlong
joined Maple Leaf Consumer Foods in 1998 as the vice-president, marketing and
was responsible for the launch of several new products including Top Dogs
wieners and Ready Crisp bacon. He became president of Maple Leaf Poultry in

“It’s a great honour to receive this recognition,” says Furlong. “I couldn’t
have done it without the support of my team and my peers, or Maple Leaf’s
commitment to continuous learning and improvement.”

In the spring of 1999, Maple Leaf Foods launched the “Leadership Edge,
Competitive Edge Through Leadership – Leaders with Competitive Edge.” The
company believes that leadership is the true driving force behind the success
of the company and for this reason, is dedicated to developing the leadership
talents of all Maple Leaf employees.

To support the Leadership Edge program, the Leadership Academy was developed in
conjunction with the Richard Ivey School of business. The program offers a
company-specific curriculum for Maple Leaf leaders and is in partnership with
some of the best business and management educators in North America.

“We are very proud of Brock and this acknowledgement,” says Michael H. McCain,
president and CEO, Maple Leaf Foods Inc. “He is an excellent leader who has
taken full advantage of our Leadership Edge program by embracing the company’s
values and culture.”

The annual Top 40 Under 40 program recognizes the achievements of 40 Canadians,
from across all industries, which have reached a significant level of success
before the age of 40. Recipients of the award are selected based on five
criteria: Vision and Leadership, Innovation and Achievement, Community
Involvement and Enhancement, Impact, and Growth and Strategy.

Maple Leaf Poultry is an independent operating company of Maple Leaf Foods Inc.,
a leading global food processing company. Headquartered in Toronto, Canada, the
company employs more than 13,000 people at its operations across Canada and in
the United States, Europe and Asia. Maple Leaf Foods reported sales of 3.9
billion in 2000.