MISSISSAUGA, ON, May 3, 2006 (Canada NewsWire via COMTEX News Network) — With the average commute in major urban
centres across Canada exceeding an hour and more than 60 per cent of both
parents in traditional households working, cooking a healthy dinner quickly is
challenging for many Canadians. The temptation to hit the fast food
drive-through on the way home has never been greater!
To meet the demands of today’s busy lifestyles, Maple Leaf Foods offers a
healthy, fast and easy alternative with its line of Fully Cooked Roasts that
are part of the Health Check(TM) program. Ready to serve in as little as
10 minutes from the microwave, the line includes Beef Pot Roast in Homestyle
Gravy, Turkey Breast in Homestyle Herb Gravy, Shaved Roast Beef in Original
BBQ Sauce, Pork Roast with Apples and Cinnamon, and Chicken Breasts in a Sweet
and Sour Sauce.
Maple Leaf Fully Cooked Roasts carry the Health Check(TM) symbol, a
not-for-profit program created by the Heart and Stroke Foundation. Every food
product involved in the program has been evaluated by registered dietitians
and carries the Health Check(TM) symbol, a Nutrition Facts table and an
explanatory message. The Health Check(TM) symbol on the package means that the
product’s nutrition information has been reviewed by the Foundation and meets
nutritional criteria for fat and sodium content based on Canada’s Food Guide
to Healthy Eating.
“Maple Leaf Fully Cooked Roast products are perfect for anyone who has a
busy lifestyle that leaves them pressed for time. We find that people who
purchase our Fully Cooked Roasts products range from singles to empty nesters
to busy families,” says Anna Seymour, Consumer Marketing Manager, Maple Leaf
Consumer Foods. “We know that consumers often have little time to prepare
dinner. We have taken the time needed to marinade and slow cook these quality
cuts of meat for hours so all consumers need to do is heat them in under
10 minutes and add side dishes for a complete meal.”
To help with this, Maple Leaf has just launched a website that includes a
variety of recipes at www.greatmealsinminutes.com. “This website is truly
different because it offers a handy meal selector where the consumer can
choose delicious and easy-to-prepare side dishes to match with Maple Leaf
products for a customized at home meal solution.”
Consumers will also find product information at the website on the entire
line-up of Maple Leaf Fully Cooked Meats including Roast Beef au Jus, Beef
Meatloaf in Original BBQ Sauce, Boneless Spiral Cut Ham in Maple Honey Sauce
and Boneless Skinless Chicken in Smokey BBQ Sauce. The newest additions to the
line, Maple Leaf Fully Cooked Meat Strips, are ideal for fajitas, wraps,
salads and pizzas.
High-resolution product photos are available at:
Maple Leaf Foods Inc. is a leading Canadian food processing company
committed to delivering quality food products to consumers around the world.
Headquartered in Toronto, the Company employs approximately 24,000 people at
its operations across Canada and in the United States, Europe and Asia. The
Company had sales of $6.1 billion in 2005. For more information, please visit
Editor’s Note: Statistics Canada and the Vanier Institute of the Family
were sources for average commute and dual income families.
SOURCE: Maple Leaf Foods Inc.
and for interviews and samples, please contact:
Mark LaVigne, APR, President, Hunter
LaVigne Communications Inc.,
(905) 841-2017 (office),
(416) 884-2018 (cell),
Anna Seymour, Consumer Marketing Manager, Maple Leaf
(905) 501-3203 (office),
Quebec: Daniel Granger, ARP,
Fellow CPRS, President, ACJ Communication,
(514) 840-7990 (office),