Media Centre
2006/05/03

Maple Leaf dinner solutions for busy Canadian road warriors

MISSISSAUGA, ON, May 3, 2006 (Canada NewsWire via COMTEX News Network) -- With the average commute in major urban centres across Canada exceeding an hour and more than 60 per cent of both parents in traditional households working, cooking a healthy dinner quickly is challenging for many Canadians. The temptation to hit the fast food drive-through on the way home has never been greater!

To meet the demands of today's busy lifestyles, Maple Leaf Foods offers a healthy, fast and easy alternative with its line of Fully Cooked Roasts that are part of the Health Check(TM) program. Ready to serve in as little as 10 minutes from the microwave, the line includes Beef Pot Roast in Homestyle Gravy, Turkey Breast in Homestyle Herb Gravy, Shaved Roast Beef in Original BBQ Sauce, Pork Roast with Apples and Cinnamon, and Chicken Breasts in a Sweet and Sour Sauce.

Maple Leaf Fully Cooked Roasts carry the Health Check(TM) symbol, a not-for-profit program created by the Heart and Stroke Foundation. Every food product involved in the program has been evaluated by registered dietitians and carries the Health Check(TM) symbol, a Nutrition Facts table and an explanatory message. The Health Check(TM) symbol on the package means that the product's nutrition information has been reviewed by the Foundation and meets nutritional criteria for fat and sodium content based on Canada's Food Guide to Healthy Eating.

"Maple Leaf Fully Cooked Roast products are perfect for anyone who has a busy lifestyle that leaves them pressed for time. We find that people who purchase our Fully Cooked Roasts products range from singles to empty nesters to busy families," says Anna Seymour, Consumer Marketing Manager, Maple Leaf Consumer Foods. "We know that consumers often have little time to prepare dinner. We have taken the time needed to marinade and slow cook these quality cuts of meat for hours so all consumers need to do is heat them in under 10 minutes and add side dishes for a complete meal."

To help with this, Maple Leaf has just launched a website that includes a variety of recipes at www.greatmealsinminutes.com. "This website is truly different because it offers a handy meal selector where the consumer can choose delicious and easy-to-prepare side dishes to match with Maple Leaf products for a customized at home meal solution."

Consumers will also find product information at the website on the entire line-up of Maple Leaf Fully Cooked Meats including Roast Beef au Jus, Beef Meatloaf in Original BBQ Sauce, Boneless Spiral Cut Ham in Maple Honey Sauce and Boneless Skinless Chicken in Smokey BBQ Sauce. The newest additions to the line, Maple Leaf Fully Cooked Meat Strips, are ideal for fajitas, wraps, salads and pizzas.

High-resolution product photos are available at: http://files.newswire.ca/464/MapleLeafSolutions.pdf

Maple Leaf Foods Inc. is a leading Canadian food processing company committed to delivering quality food products to consumers around the world. Headquartered in Toronto, the Company employs approximately 24,000 people at its operations across Canada and in the United States, Europe and Asia. The Company had sales of $6.1 billion in 2005. For more information, please visit www.mapleleaf.com.

Editor's Note: Statistics Canada and the Vanier Institute of the Family were sources for average commute and dual income families.

SOURCE: Maple Leaf Foods Inc.

and for interviews and samples, please contact:
Mark LaVigne, APR, President, Hunter LaVigne Communications Inc.,
(905) 841-2017 (office),
(416) 884-2018 (cell),
mark.lavigne@sympatico.ca;
Anna Seymour, Consumer Marketing Manager, Maple Leaf Foods,
(905) 501-3203 (office),
seymouan@mapleleaf.ca;
Quebec: Daniel Granger, ARP, Fellow CPRS, President, ACJ Communication,
(514) 840-7990 (office),
(514) 232-1556 (cell),
Daniel.granger@acj.mht.qc.ca


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