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Larsen "Classic Taste" Hot Dogs are Back by Popular Demand

Maple Leaf Re-Launches Wieners with Original Taste

TSX: MFI
www.mapleleaffoods.com

TORONTO, March 20, 2012 /CNW/ – Maple Leaf Foods announced that the
original-tasting Larsen wiener is being re-launched to consumers across
Atlantic Canada. The Larsen “Classic Taste” Wieners support tremendous
consumer demand for a return to the original taste.

“Atlantic Canadians told us that they prefer the original taste of
Larsen Wieners over the new recipe that was launched last year and we
listened,” said Andrew Pollock, Senior Vice President, Marketing and
Innovation. “Larsen Wieners have an iconic history throughout Atlantic
Canada and we are proud to provide Atlantic Canadians with the same
Larsen classic taste they know and love. The positive feedback we have
received via facebook and through our retail partners has been off the
charts.”

Loyal consumers rushed to social media when the original recipe was
changed in 2010, expressing their support and passion for the classic
taste.

Larsen Classic Taste Wieners are now available at participating
retailers throughout Atlantic Canada.

The Larsen brand specializes in pork products including wieners, bacon
and ham. The products are distributed exclusively for Atlantic Canada.
Visit Larsen’s facebook page to join the conversation about the new
Classic Taste Wieners: www.facebook.com/LarsenFoods

Maple Leaf Foods Inc. is a leading food processing company,
headquartered in Toronto, Canada. The Company employs approximately
21,000 people at its operations across Canada and in the United States,
the United Kingdom, and Asia. The Company had sales of $4.9 billion in
2011.

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