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It’s Been Too Long… Reconnect with Dad Through Your Personal Online “Fist Bump”

MISSISSAUGA, ON, June 14, 2016 – Schneiders is re-connecting sons and daughters across Canada with their dads this Father’s Day through a personalized Fist Bump e-card. The e-card is an extension of the brand’s first online short film, Fist Bump, launched just in time for Father’s Day.

“Our dads play so many important roles in our lives – they’re our mentors, coaches, biggest critics and most enthusiastic fans,” said Adam Grogan, SVP, Marketing & Innovation. “Schneiders is honoured to be part of many lifelong traditions between fathers and their children – watching the big game, gathering around the breakfast table, or telling stores around the campfire – and this Father’s Day we are proud celebrate the moments that make our dads so special.”

Fist Bump, Schneiders’ first online film, features the story of a young boy and father who grow up together, sharing a fist bump over the good, the bad and the awkward times that make father-and-son moments rewarding. You can watch the video here:

“The great thing about this concept is that many parents and children have their own version of what a ‘fist bump’ means to them – a ritual that endures over the years,” Added Grogan. “For some, it’s a special saying, or a game, or a joke that seems to never get old. Fist Bump aims to showcase how these small traditions become very meaningful over time.”

Sons and daughters can send a personalized Fist Bump e-card through email and Facebook celebrating their special moments by visiting By sending the card, they will receive a coupon $1 off Schneiders bacon to celebrate Father’s Day.

To view special Father’s Day recipes from celebrity Chef Andrea Nicholson, Top Chef Canada contestant and former co-host on Food Network’s Restaurant Takeover, please visit, Canada’s kitchen. The recipes include:

  • French Onion Brioche Sausage Dog
  • Avocado Corn Relish Hot Dog
  • Spiral Hot Dog


Schneiders has been a part of Canadian traditions for more than 125 years. It is the largest packaged meats brand in Canada, offering great tasting and high quality meats, meals and lunch kits. Its signature brands include Schneiders®, Schneiders Country Naturals®, Schneiders Blue Ribbon®, Schneiders Deli Best®, Schneiders Lunchmate®, Schneiders Oh Naturel!™ and Schneiders Olde Fashioned®.