Mississauga, ON, May 9, 2016 – Today, Maple Leaf Foods is revolutionizing prepared meats in Canada with its launch of Maple Leaf Canadian Craft, a new line-up of craft meats that elevates the experience of every-day prepared meats and increases the accessibility of specialty meats for all Canadians.
Maple Leaf Canadian Craft is introducing seven never-experienced-before prepared meats inspired by iconic Canadian flavours. Each product is made from pork raised by Canadian farmers and premium, natural ingredients. The Maple Leaf Canadian Craft line-up includes:
- Atlantic Course Salt Prosciutto
- Canadian Whisky and Apple Bacon
- Montreal Steak Spice Capicollo
- Montreal Style Smoked Meat Wieners
- Okanagan Inspired Garlic & Herb Salami
- Ontario Inspired Cherrywood Smoked Ham
- Quebec Maple Ham
“There was untapped potential to introduce artisanal meats to all Canadians by making them more familiar and accessible,” said Adam Grogan, SVP, Marketing & Innovation, Maple Leaf Foods. “Our brand mission is to help Canadians discover what Canada tastes like. Marrying the best quality meats made from Canadian-raised pork with iconic regionally inspired flavours has helped us define a brand-new prepared meats experience that will evoke feelings of excitement and familiarity in Canadians coast-to-coast.”
Maple Leaf is partnering with several local suppliers from across Canada for its ingredients, including sourcing whisky and Atlantic salt from Nova Scotia and maple syrup from Quebec.
“Maple Leaf Canadian Craft is extremely versatile,” said Maple Leaf Chef Andrea Nicholson. “Its premium, bold flavours are ideal for elevating ordinary meals and its a proud Canadian way to serve craft meats as part of a meat and cheese platter that people can relate to and enjoy.”
The products are available at all major retail locations across Canada, including Quebec. For new, regionally inspired Maple Leaf Canadian Craft recipes, visit appehtite.ca – Canada’s Kitchen.
Attention Food Editors: Interview and Tasting Opportunities Available Upon Request
Maple Leaf Foods Inc. is a leading Canadian valued-added consumer protein company, making high quality, innovative products under national brands including Maple Leaf®, Maple Leaf Prime®, Maple Leaf Natural Selections®, Schneiders®, Schneiders Country Naturals® and Mina™. The Company employs approximately 12,000 people across Canada and exports to global markets, including the U.S. and Asia. The Company is headquartered in Mississauga, Ontario and its shares trade on the Toronto Stock Exchange (MFI).
Media Contact: Media.Hotline@MapleLeaf.com / 1-888-995-5030