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Integrated TV commercial and web media campaign with contest launches for Maple Leaf Fully Cooked line

MISSISSAUGA, ON, Mar 6, 2006 (Canada NewsWire via COMTEX News Network) — A new integrated national television and
web media campaign including contest launched today in support of Maple Leaf
Food’s line of Fully Cooked products following the official launch of Maple
Leaf Food’s Grilled Chicken Breast and Grilled Sirloin Steak Strips a month

The testimonial style television spots (there are two versions in English
and French) shot in a busy kitchen, feature women personably talking about the
merits of the fully cooked strips product while cooking their favourite
recipe. Just when the secret ingredient is about to be revealed, the spot
ends, referring viewers to a dedicated Web site to find out what that
ingredient is as well as an invitation to enter into a contest on-line.

The contest to win a $25,000 kitchen makeover has a “secret agent” theme
and may be one of the most innovative contests in cyberspace today.
Participants log onto the Web site contest link, and upon accepting the
“mission,” have 30 seconds to finish the “assignment” by choosing the
ingredients from a virtual refrigerator to complete the assigned meal. If
successful, participants are then entered into a draw for the dream kitchen.

“We’ve designed this as the destination Web site on meal solutions for
busy Canadians to help them prepare meals in about 10 minutes,” says Anna
Seymour, Consumer Marketing Manager, Maple Leaf Foods. “There are many new,
easy and nutritious meal ideas on the site. Best of all, they are simple and
easy to put together because we have built a very handy meal selector tool
that helps consumers match our Maple Leaf meat products with delicious side
dish suggestions. With one click of the mouse, the ‘create this meal’ button
compiles the information and then sends it to their printer!”

At consumers will find a variety of recipes
and meal solution ideas as well as product information on the entire line-up
of Maple Leaf Fully Cooked Meats that includes 14 products such as Beef Pot
Roast in Homestyle Gravy and Turkey Breast in Homestyle Herb Gravy.

Maple Leaf Foods Inc. (TSX: MFI) is a leading Canadian food processing
company committed to delivering quality food products to consumers around the
world. Headquartered in Toronto, Canada, the company employs approximately
23,000 people at its operations across Canada and in the United States, Europe
and Asia. The company had sales of $6.4 billion in 2004. More information on
Maple Leaf Foods can be found at

SOURCE: Maple Leaf Foods Inc.

For news information, interviews and DVDs, please contact: Mark LaVigne, APR,
President, Hunter LaVigne Communications Inc., (905) 841-2017 (office), (416)
884-2018 (cell),; Anna Seymour, Consumer Marketing Manager
Maple Leaf Foods, (905) 501-3203 (office),; Quebec: Daniel
Granger, ARP, Fellow CPRS, President, ACJ Communication, (514) 840-7990 (office),
(514) 232-1556 (cell),