TORONTO, May 16, 2014 (Canada NewsWire via COMTEX) –TSX: MFI
In celebration of the Victoria Day long
weekend, Maple Leaf Foods donated more than four million hotdogs to
food banks across the country.
“The May long weekend marks the unofficial start of summer and every
Canadian should have the opportunity to celebrate,” said Lynda Kuhn,
Senior Vice President of Sustainability and Public Affairs at Maple
Leaf Foods. “We’re so pleased to partner with food banks and their
associations to help feed Canadians across the country.”
Maple Leaf Foods made the donation of over four million wieners and
smoked sausages to food banks in Ontario, Alberta, Saskatchewan,
Manitoba, British Columbia, Quebec and New Brunswick. The product
brands include Maple Leaf® Top Dogs® Original Wieners, Schneiders®
Country Naturals TM and Natural SelectionsTM in pork, chicken and beef
“Protein is by far the most needed item by food banks in Ontario,” said
Bill Laidlaw, Executive Director of the Ontario Association of Food
Banks. “We are very appreciative of this generous donation made by
Maple Leaf Foods and for their longstanding support of our
organization. The amount of fresh protein is incredible and this
donation is yet another example of their commitment to ensuring every
Ontarian has enough to eat.”
Note to Editors:
-- See Backgrounder for regional quotes and information -- View Maple Leaf's Hotdog Donation Infographic -- For great hotdog recipes, visit http://appehtite.ca
About Maple Leaf Foods
Maple Leaf Foods Inc. is a leading food processing company,
headquartered in Toronto, Canada. The Company employs approximately
18,000 people at its operations across Canada and in the United States,
the United Kingdom, and Asia. The Company had sales of $4.4 billion in
Maple Leaf is donating over 28,000 packages of hotdogs in Calgary and
the surrounding region in partnership with the Calgary Food Bank.
About Calgary Food Bank
The Calgary Food Bank is a charitable organization dedicated to
gathering and distributing quality emergency food to Calgarians and the
agencies that serve them.
-- Quote from the Calgary Food Bank: "The May long weekend is traditionally a time to kick off summer BBQ season with family and friends. This thoughtful donation will help 28,320 families in the Calgary area, enabling them to spend time with their loved ones and enjoy a Canadian favourite for BBQ season." Trudi - Ann Webster, Communications and Donor Coordinator- food Industry, Calgary Inter-Faith Food Bank
Maple Leaf is donating nearly 26,000 packages of hotdogs in Saskatoon,
Prince Albert and the surrounding communities in partnership with the
Saskatoon Food Bank & Learning Centre, Prince Albert Food Bank and the
Saskatoon Friendship Inn.
About Saskatoon Food Bank & Learning Centre
The Saskatoon Food Bank and Learning Centre is a progressive and
collaborative organization that uses a systems approach to develop
programs and services initiatives that address the underlying causes of
food insecurity and poverty in Saskatoon, Saskatchewan.
-- Quote from the Saskatoon Food Bank & Learning Centre:"The Saskatoon Food Bank & Learning Centre receives approximately 12,000 requests for emergency food each month, half of which are for children. With Maple Leaf's generous support we're able to provide much-needed resources to people forced to rely on our food bank's services during a difficult time in their lives. We thank Maple Leaf for making community a priority." Laurie O'Connor, Executive Director, Saskatoon Food Bank & Learning Centre
About Prince Albert Food Bank
Prince Albert Food Bank provides appropriate nutrition to those without
means of providing for themselves. Prince Albert Food Bank works to
cultivate, develop and encourage ways of eliminating hunger and
believes in providing those with in need with nutritious and fresh
foods in a safe, supportive and clean environment.
-- Quote from the Prince Albert Food Bank:"Thank you very much for your generous donation of hotdogs. Protein items and particularly meat is one of the most difficult items for us to stock. Not only does this assist our food bank program, it also helps in our kitchen. Without your help our freezers would most likely be empty. The impact on both the food bank and its clients could not be greater. From all of us here at the Share A Meal Food Bank, Thank You!" Wes Clark, Co-manager, Prince Albert Food Bank
About Saskatoon Friendship Inn
Saskatoon Friendship Inn relies on community-wide partnerships and
support to fulfill its commitment to regular meal service and
friendship. With values of friendship, compassion and fostering a
sense of belonging, Saskatoon Friendship Inn also provides individual
and group service programs for children, youth, and adults experiencing
-- Quote from the Saskatoon Friendship Inn:"It's imperative that we receive donations. All of our food is 100 per cent donated and it makes a huge impact on the lives of our guests and the inner-city of Saskatoon. It's with huge gratitude that we accept this donation from Maple Leaf Foods." Sandy Stack, Acting Executive Director, Saskatoon Friendship Inn
Maple Leaf is donating nearly 13,000 packages of hotdogs in Winnipeg and
the surrounding region in partnership with Winnipeg Harvest.
About Winnipeg Harvest
Winnipeg Harvest is a non-profit, community-based food distribution &
training centre. Winnipeg Harvest collects food donations and shares
them with disadvantaged members of their community. Among their
services, Winnipeg Harvest offers training opportunities to help people
“step up and out of poverty.” Winnipeg Harvest aims to eliminate the
need for food banks in our community.
-- Quote from Winnipeg Harvest: "We appreciate Maple Leaf Foods' support at this critical time. Addition of meat products to hampers adds to the value of the hampers we distribute to families. Currently we share food with more than 50,000 Winnipeggers and an additional 10,000 people in rural areas; with nearly half being children. Thank you Maple Leaf for helping us feed hungry families." David Northcott, Executive Director, Winnipeg Harvest
Maple Leaf is donating nearly 43,000 packages of hotdogs across Ontario
in partnership with the Ontario Association of Food Banks.
About Ontario Association of Food Banks
The Ontario Association of Food Banks (OAFB) is a network of 127 food
banks and over 1,100 hunger relief programs and agencies across the
province. Together, we serve 375,000 individuals, including 131,000
children, every month. The OAFB is committed to reducing hunger through
sustainable solutions that ensure the long-term health and success of
communities across the province. To learn more, visit:
-- Quote from the Ontario Association of Food Banks:"Protein is by far the most needed item by food banks in Ontario. We are very appreciative of this generous donation made by Maple Leaf Foods and for their longstanding support of our organization. The amount of fresh protein is incredible and this donation is yet another example of their commitment to ensuring every Ontarian has enough to eat." Bill Laidlaw, Executive Director, Ontario Association of Food Banks
Maple Leaf is donating 36,000 packages of hotdogs in Moncton and the
surrounding communities in partnership with Food Depot Alimentaire.
About Food DEPOT Alimentaire
Food DEPOT Alimentaire is a non-profit charity that services more than
20 food banks, community kitchens and agencies in southeastern New
Brunswick. Food DEPOT Alimentaire’s services include food distribution,
fundraising and food collection, and advocacy.
-- Quote from the Food DEPOT Alimentaire: "The meat product that we are receiving from Maple Leaf Foods is going to put a smile on the faces of a lot of needy families. We all take for granted that these products, feeding over 2,500 families, are in every food basket in Southeastern New Brunswick. But what people don't know is that most of the time, we do not have the funds to get these products. So this bonus puts a smile on our faces and the clients we serve. This contribution it makes it more meaningful for Food DEPOT Alimentaire to help people in need. A big hug and thank you to Maple Leaf for this." Ray Gould, Director, Food DEPOT Alimentaire
Maple Leaf is donating almost 70,000 packages of hotdogs in Montreal and
the surrounding area in partnership with Moisson Montréal and Sun
About Moisson Montréal
A non-profit organization, Moisson Montréal is a major center for the
collection, sorting and distribution of food for emergency food
assistance. The organization dispatches nearly 1,000 tons of food to
more than 200 community organizations in the island of Montréal, who in
turn provide food assistance to 142,000 people of which 41 000 are
children. The largest food bank in Canada, Moisson Montréal is funded
and fueled primarily by donations. Its operation requires the
collaboration of nearly 4,000 volunteers per year.
About Sun Youth
The mission of Sun Youth is to provide a highly personalized service and
implement new programs to improve the current situation of its
clientele through education, awareness and material assistance.
Sun Youth is committed to the entire community, without discrimination,
by a dedicated commitment and an acute awareness of the continuing
SOURCE Maple Leaf Foods Inc.
Image with caption: “National infographic (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40413.jpg
Image with caption: “Chef and Culinary Director Bob Villeneuve with Maple Leaf Foods celebrates Maple Leaf’s historic donation of four million hot dogs to food banks across Canada. (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40427.jpg
Image with caption: “Moncton infographic (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40411.jpg
Image with caption: “Saskatchewan infographic (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40412.jpg
Image with caption: “Toronto infographic (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40414.jpg
Image with caption: “Calgary infographic (CNW Group/Maple Leaf Foods Inc.) (CNW Group/Maple Leaf Foods Inc)”. Image available at: http://photos.newswire.ca/images/download/20140516_C8781_PHOTO_EN_40428.jpg
PDF available at: http://stream1.newswire.ca/media/2014/05/16/20140516_C8781_DOC_EN_40429.pdf
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SOURCE: Maple Leaf Foods Inc.
SOURCE: CNW Enriched News Releases
Media Contacts: Dave Bauer, Corporate Communications, 905-285-1510 Nicole McRonney-Apaw, Communications Coordinator, 905-285-5684