Back to Media

FIRST® LEGO® League Inspires Ontario Students To Be Food Safety Leaders

FIRST® LEGO® League 2010 World Champions encourage students to solve the
2011 FOOD FACTOR™ Challenge

To view the Enriched Media Release, click here:

TORONTO, Sept. 13, 2011 /CNW/ – The challenge is on! Nearly 200,000 9 to
14 year-olds from more than 60 countries, including students from
Ontario, will participate in the FIRST® LEGO® League (FLL) 2011 FOOD FACTOR™ Challenge to explore the topic of food safety, examine possible points
of contamination and invent ways to advance food safety. Registration
is now open for schools to sign-up. FLL Regional Tournaments will take
place across Ontario in November and December and the Provincial
Championships will take place in January 2012.

Earlier today, members of the Sentinels team from Oakville, Ontario, who
were crowned the 2010 World Champions, attended the launch sponsored by
Maple Leaf Foods at Captain R. Wilson Public School to showcase their
winning robot and share tips with this year’s participating teams.

“The FOOD FACTOR™ Challenge provides a fun, creative and hands-on learning experience for
young people about a real world issue. Each year FLL chooses an
engaging theme which challenges the children to look at real issues
facing scientists and engineers today. Food safety is a growing concern
for people across the globe. Our children are not only learning hard
skills of Science, Technology, Math and Engineering (STEM) programs,
but they are learning equally important “soft” skills such as teamwork,
communication, and presentation skills,” said Dave Ellis, Director, FLL
Ontario Operational Partner. “We are very pleased to see, through the
Sentinels’ win last year at the World Festival, that Ontario is
competing at the highest level with the rest of the world. With more
than 230 teams participating across Ontario again this year, we are
excited to see what will transpire this season!”

FIRST® LEGO® League organizers are calling for more schools in Ontario to enter this
year’s FOOD FACTOR™ Challenge. To participate, schools need to register a team of children
(two to 10 per team) and purchase a Robot Set and Field Setup Kit
available to order online. Tournament fee costs are additional;
however, partial funding is available through FIRST® Robotics Canada for schools interested in participating this year. For
information on registration, schools can contact or go to

“As one of Canada’s food safety leaders, it is important that we groom
future food safety leaders,” said Sharon K. K. Beals, Senior Vice
President, Food Safety and Quality Assurance, Maple Leaf Foods. “It is
very powerful to see so many young people inspired, engaged and excited
about this year’s FOOD FACTOR™ Challenge. Through this challenge, students not only learn how to keep
food safe but also how everyone from scientists, engineers, government
agencies and food producers work together to find solutions to keep our
food safe.”

FIRST® LEGO® League gives students the opportunity to explore the wonders of science
and technology while building their research, teamwork, problem-solving
and life skills.

The deadline to register teams for the FOOD FACTOR™ Challenge is September 30th or when all team registration slots have
been allocated.

About FIRST® LEGO® League:
FIRST® LEGO® League is part of inventor Dean Kamen’s not-for-profit organization FIRST® (For Inspiration and Recognition of Science and Technology) that
inspires young people’s interest and participation in science and
technology. FIRST® LEGO® League operates in 61 countries around the world.

About Maple Leaf Foods
Maple Leaf Foods is a leading food processing company, headquartered in
Toronto, Canada. The Company employs approximately 21,000 people at its
operations across Canada and in the United States, the United Kingdom,
and Asia. Maple Leaf is committed to becoming a food safety leader and
supporting public education that raises awareness of food safety

For broadcast quality footage please click on the link below.

Image with caption: “FIRST® LEGO® League 2011 FOOD FACTOR™ Challenge Launch. 2010 World Champions, the Sentinels, showcase their winning robot and share tips with students participating in this year’s challenge sponsored by Maple Leaf Foods (CNW Group/FIRST LEGO League)”. Image available at:

Image with caption: “2010 FIRST® LEGO® League World Champions, Jack, Chris, Amanda, Kathleen and Anthony (Thomas and Mike absent) at FIRST® LEGO® League 2011 FOOD FACTOR™ Challenge Launch sponsored by Maple Leaf Foods (CNW Group/FIRST LEGO League)”. Image available at:

Video with caption: “Video: FIRST® LEGO® League 2011 FOOD FACTOR™ Challenge Launch in Ontario”. Video available at:

Genevive Savundranayagam

Dave Ellis

Director, FLL Ontario Operational Partner

Maple Leaf Media Hotline