Media Centre
2011/06/28

Are You Canada's Next Top Dog®?

TORONTO, Jun 28, 2011, 2011 (Canada NewsWire via COMTEX) --

Maple Leaf Top Dogs® awarding $25,000 for most unique and tasty creation!

Hot dogs are a summer staple, and whether you are enjoying them at the ballpark, at a backyard barbecue or from a city street vendor's cart, one thing remains the same - toppings are a must have! Maple Leaf Top Dogs® wants to know how Canadian families are topping their hot dogs and will award one family $25,000* for sharing their delicious creation!

"Serving food that both parents and kids love and can enjoy together is a priority for us," says Andrew Pollock, senior vice president marketing, Maple Leaf Consumer Foods "The hunt for Canada's favourite Top Dog is really a marriage of these two things, allowing us to celebrate some of the one-of-a-kind hot dog recipes families create in their kitchens and backyard barbecues across Canada."

Top Dog Search To enter, parent and child teams are being asked to submit their best Top Dog creation, including a catchy name and step-by-step recipe instructions on Facebook. Entries must be received by August 8(th), 2011. The top 10 finalists will be selected by a panel of judges including Chef John Placko, director of culinary excellence, Maple Leaf Foods and will be flown to Toronto at the end of August for a live cook-off to determine which team will win the $25,000 grand prize. Judging will be based on entry name, toppings used, overall quality, appearance, originality and lastly, taste. The live cook-off will take place on Saturday, August 27(th) at Toronto's 12(th) annual Scotiabank BuskerFest in support of Epilepsy Toronto, showcasing over 100 spectacular street performers from around the globe. Scotiabank BuskerFest runs August 25(th) to 28(th) throughout Toronto's St. Lawrence Market neighbourhood.

Maple Leaf Top Dogs® are available in a variety of flavours including 100 per cent Angus Beef, BBQ size, singles and with less salt. They are available across Canada in grocery and mass market retailers.

For more information about Maple Leaf Top Dogs® or nutritional visit, www.mapleleaf.com. For contest details, rules and regulations please visit: Facebook.com/MapleLeaf. For more information on Scotiabank BuskerFest visit, www.torontobuskerfest.com.

*See Official Rules at www.mapleleaf.com for full eligibility, entry, judging and other promotion details.

No purchase necessary. Promotion closes August 8, 2011.

About Maple Leaf Foods Inc. Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 21,000 people at its operations across Canada, the United States, the United Kingdom, and Asia. The Company had sales of $5 billion in 2010.

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/June2011/28/c9591.html

SOURCE: Maple Leaf Foods Inc.

Erin Richards Veritas Communications E:Richards@VeritasCanada.com O: 416.955.4592 | C
416.627.5728

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