Media Centre
2007/03/29

A Revolution in Food

MISSISSAUGA, ON, Mar 29, 2007 (Canada NewsWire via COMTEX News Network) -- It's taken Maple Leaf Foods' Canadian ingenuity to create a line of refrigerated, never frozen, ready meal solutions to satisfy our time-pressed society seeking healthy and nutritious meal choices.

After two years of research and development, the Maple Leaf Simply Fresh(TM) line of 20 single-serve entrées, meal kits and soups have hit store shelves across the country. The line is packed with protein, vegetables and fibre with each pack featuring quick reference wellness indicators (such as low in fat, zero trans fat, servings of vegetables, and made with whole grains) to help consumers make a more informed purchasing decision.

All Maple Leaf Simply Fresh(TM) products carry the Heart and Stroke Foundation's Health Check(TM) Symbol. The Health Check(TM) Symbol indicates that each variety meets strict fat and sodium criteria established for healthy eating by the Heart and Stroke Foundation of Canada based on Canada's Food Guide.

"Maple Leaf Simply Fresh(TM) is a revolution in fresh food," says Kathy Whidden, Vice President, Innovation and Brand Development, Maple Leaf Consumer Foods. "The revolution is that not only are these products nutritious and delicious, they are fresh and refrigerated, never frozen and give the vibrant colours, textures and tastes that you would expect from fresh foods."

Found in the refrigerated aisle near the Deli Section in grocery stores across Canada, Maple Leaf Simply Fresh(TM) takes minutes to prepare, and features delicious meal choices such as Sirloin Beef Teriyaki single serve entrées, Chicken Fajitas meal kits and Sassy Chicken Gumbo soups. Great for anyone on the go, there are many options available.

Maple Leaf Simply Fresh(TM) Soups are freshly prepared and ready to eat in minutes.

Using only hearty vegetables and select cuts of meats, each soup is fully cooked and then vacuum-sealed to lock in the freshness. Maple Leaf Simply Fresh(TM) soups are sold refrigerated, never frozen, to give consumers a home-style fresh taste. Each soup can be prepared and ready to enjoy in minutes as a stand-alone meal, or meal starter. There are five single-serve varieties and five multi-serve varieties.


    Single-Serve Soups (priced between $2.99 and $3.49 each):
    ---------------------------------------------------------
    -   Hearty Chicken Noodle (300 mL)
    -   Sirloin Tip Beef Vegetable (300 mL)
    -   Chicken Garden Vegetable (300 mL)
    -   Italian Wedding (300 mL)
    -   Fire Roasted Corn and Ham (300 mL)

    Multi-Serve Soups (priced at $5.99 each, serves two to three):
    --------------------------------------------------------------
    -   Hearty Chicken Noodle (650 mL)
    -   Chicken Garden Vegetable (650 mL)
    -   Sassy Chicken Gumbo (650 mL)
    -   Rustic Potato, Bacon & Leek (650 mL)
    -   Tuscan Tomato Bacon (650 mL)


Maple Leaf Simply Fresh(TM) Entrées enable busy people to enjoy a healthy, nutritious meal when on the run. Fast food doesn't have to be unhealthy.

Maple Leaf Simply Fresh(TM) Entrées are made with tender cuts of meat, hearty vegetables and succulent sauces, these entrées provide a delicious and satisfying meal for one. Each one is fully prepared and ready to enjoy in only two minutes with no cleanup. There are six delicious varieties.


    Single Serve Entrées (priced at $4.99 each):
    --------------------------------------------
    -   Sweet and Sour Chicken (300g)
    -   Honey Garlic Pork (300g)
    -   Sirloin Beef Teriyaki (300g)
    -   Chicken Cacciatore (300g)
    -   Grilled Chicken Alfredo (300g)
    -   Mushroom Grilled Chicken (300g)


Maple Leaf Simply Fresh(TM) Meal Kits make preparing dinner a breeze. Whether helping with homework or running to dance lessons, busy Canadians don't have to compromise nutrition to manage their time.

Maple Leaf Simply Fresh(TM) Meal Kits ensure the freshest taste with all meal components packaged separately, allowing consumers to customize their meals to meet their family's preferences. Simply assemble the meal, heat and enjoy. Dinner can go from fridge to table in less than 10 minutes with very little cleanup. There are four delicious varieties.


    Meal Kits (priced at $9.99 each, serves two to three):
    ------------------------------------------------------
    -   Grilled Chicken Souvlaki (750g)
    -   Chicken Fajitas (650g)
    -   Asian Chicken Stir Fry (750g)
    -   Sirloin Beef Fajitas (650g)


Maple Leaf Foods Inc. is a leading Canadian food processing company committed to delivering quality food products to consumers around the world. Headquartered in Toronto, the Company employs approximately 24,000 people at its operations across Canada and in the United States, Europe and Asia. The Company had sales of $5.9 billion in 2006. For more information, please visit www.mapleleaf.com. For more information on the Maple Leaf Simply Fresh(TM) line, please visit www.greatmealsinminutes.com.

For product photos, please go to:

http://files.newswire.ca/464/MapleLeafSimplyFresh.doc

SOURCE: Maple Leaf Foods Inc.

Mark LaVigne, APR, President, Hunter LaVigne Communications Inc.,
(905) 841-2017 (office),
(416) 884-2018 (cell),
mark.lavigne@sympatico.ca


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