{"id":246027,"date":"2020-02-06T14:38:28","date_gmt":"2020-02-06T14:38:28","guid":{"rendered":"https:\/\/staging.mapleleaffoods.com\/fr\/2020\/02\/06\/maple-leaf-passe-une-pub-au-cours-du-super-bowl-liv\/"},"modified":"2022-10-03T08:39:32","modified_gmt":"2022-10-03T12:39:32","slug":"maple-leaf-passe-pub-cours-du-super-bowl-liv","status":"publish","type":"post","link":"https:\/\/www.mapleleaffoods.com\/fr\/articles-de-fond\/maple-leaf-passe-pub-cours-du-super-bowl-liv\/","title":{"rendered":"Maple Leaf passe une pub au cours du Super Bowl LIV"},"content":{"rendered":"

Depuis l\u2019av\u00e8nement du Super Bowl au cours des ann\u00e9es 1960, les messages publicitaires qui paraissent pendant le match ont fini par \u00eatre presque aussi attendus que la partie. Les sp\u00e9cialistes du marketing consacrent \u00e9norm\u00e9ment d\u2019\u00e9nergie \u00e0 cr\u00e9er des annonces astucieuses et m\u00e9morables qui font parler d\u2019elles et suscitent l\u2019enthousiasme.<\/p>\n

Mais pour r\u00e9ellement joindre les consommateurs de nos jours \u2013 particuli\u00e8rement les plus jeunes \u2013 il faut plus que de l\u2019ing\u00e9niosit\u00e9. Il faut de l\u2019authenticit\u00e9 et un message ax\u00e9 sur des valeurs qui aide \u00e0 engendrer la confiance parmi des g\u00e9n\u00e9rations qui ont de plus en plus de conscience sociale. Et ces g\u00e9n\u00e9rations sont plus attentives aux chuchotements qu\u2019aux cris.<\/p>\n

Nous savons que la plupart des Canadiens ne comprennent pas enti\u00e8rement la signification de la carboneutralit\u00e9 ou l\u2019impact des \u00e9missions de gaz \u00e0 effet de serre, mais le sujet de la \u00ab durabilit\u00e9 \u00bb et de \u00ab l\u2019empreinte carbone \u00bb est mont\u00e9 en fl\u00e8che au cours des derni\u00e8res ann\u00e9es. Les familles d\u00e9sirent devenir des consommateurs plus consciencieux et transmettre cette valeur \u00e0 leurs enfants. Cette tendance est aliment\u00e9e par l\u2019impatience de faire mieux et d\u2019agir \u2014 une chose que nos jeunes consommateurs voient s\u2019incarner chez Greta Thunberg, ic\u00f4ne de leur g\u00e9n\u00e9ration.<\/p>\n

Maple Leaf cherchait \u00e0 sensibiliser le public \u00e0 la nouvelle que nous sommes devenus la premi\u00e8re grande entreprise alimentaire carboneutre au monde<\/a> en esp\u00e9rant faire augmenter la confiance que nous portent nos consommateurs. Nous avons choisi un message subtil et vrai \u2013 et l\u2019avons plut\u00f4t chuchot\u00e9 que clam\u00e9, si nous le comparons aux autres annonces de haute visibilit\u00e9 \u2013 afin de tisser des liens avec les familles canadiennes \u00e0 l\u2019occasion du Super Bowl de 2020.<\/p>\n

Notre nouvelle r\u00e9clame-\u00e9clair, \u00ab Not Just Little Things<\/a> \u00bb ou \u00ab Pas que de petites choses<\/a> \u00bb, reconna\u00eet toutes les petites \u00e9tapes n\u00e9cessaires que nous devons franchir afin d\u2019avoir une incidence positive et elle fait le lien entre elles et notre importante r\u00e9alisation, ainsi que notre conviction que nous devrions tous demeurer r\u00e9solus \u00e0 faire d\u2019autres efforts encore plus grands.<\/p>\n

Alors que la plupart des marques s\u2019efforcent de faire augmenter la consommation, notre annonce a pour objet de refl\u00e9ter les valeurs canadiennes classiques de notre entreprise en s\u2019exprimant avec sinc\u00e9rit\u00e9 et en encourageant vraiment les Canadiens \u00e0 se joindre \u00e0 nous dans nos efforts d\u2019en faire davantage.<\/p>\n

Notre vision est d\u2019\u00eatre l\u2019entreprise de produits de prot\u00e9ines la plus durable sur terre et nous sommes fiers du fait que notre message publicitaire vise \u00e0 refl\u00e9ter les valeurs de base de notre entreprise et de notre pays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Parler doucement au sujet de la durabilit\u00e9 pendant le Super Bowl 2020.<\/p>\n","protected":false},"author":18,"featured_media":239790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mlfcorp_iframe_url":"","footnotes":""},"categories":[55,3,4],"tags":[],"class_list":["post-246027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-en-vedette","category-nos-engagements","category-nos-marques"],"acf":[],"yoast_head":"\nMaple Leaf passe une pub au cours du Super Bowl LIV<\/title>\n<meta name=\"description\" content=\"Maple Leaf tisse des liens avec les familles canadiennes au cours du Super Bowl de 2020 avec sa pub \u00ab Not Just Little Things \u00bb ou \u00ab Pas que de petites choses \u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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