{"id":246385,"date":"2019-09-09T18:30:00","date_gmt":"2019-09-09T22:30:00","guid":{"rendered":"https:\/\/staging.mapleleaffoods.com\/fr\/news\/les-aliments-maple-leaf-nomme-casey-richards-vice-president-principal-de-marketing-et-innovation\/"},"modified":"2024-05-27T17:10:12","modified_gmt":"2024-05-27T21:10:12","slug":"casey-richards-vp-principal-de-marketing-et-innovation","status":"publish","type":"mlfcorp_news","link":"https:\/\/www.mapleleaffoods.com\/fr\/news\/casey-richards-vp-principal-de-marketing-et-innovation\/","title":{"rendered":"Les Aliments Maple Leaf nomme Casey Richards vice-pr\u00e9sident principal de Marketing et innovation"},"content":{"rendered":"

MISSISSAUGA, ON<\/span>, le 9 sept. 2019<\/span> \/CNW\/ - Aujourd'hui, les Aliments Maple Leaf Inc. (\u00ab Maple Leaf \u00bb ou \u00ab l'entreprise \u00bb) (TSX : MFI) a nomm\u00e9 Casey Richards<\/span> vice-pr\u00e9sident principal de Marketing et innovation.<\/p>\n

\n

\"Les<\/p>\n<\/div>\n

Monsieur Richards assumera le leadership global de la gamme de marques de Maple Leaf et dirigera les efforts d'innovation de l'entreprise, tout en continuant \u00e0 coordonner les activit\u00e9s entourant les produits de p\u00e2tisserie.  En outre, il joindra les rangs de l'\u00e9quipe de la haute direction des Aliments Maple Leaf.<\/p>\n

Monsieur Richards a tout r\u00e9cemment \u00e9t\u00e9 le vice-pr\u00e9sident et directeur g\u00e9n\u00e9ral de l'entreprise pour les produits de p\u00e2tisserie, un poste qu'il a entrepris en 2017 apr\u00e8s deux d\u00e9cennies \u00e0 acqu\u00e9rir de l'exp\u00e9rience en marketing et en gestion interm\u00e9diaire au service d'entreprises alimentaires am\u00e9ricaines chefs de file. M. Richards est un sp\u00e9cialiste de marketing de marques chevronn\u00e9 et accompli qui poss\u00e8de un sens aigu des affaires et une exp\u00e9rience attest\u00e9e de r\u00e9ussite en strat\u00e9gie, valorisation de la marque, innovation et gestion interm\u00e9diaire.<\/p>\n

\u00ab Depuis son arriv\u00e9e chez les Aliments Maple Leaf, Casey a d\u00e9montr\u00e9 une agilit\u00e9 de leadership remarquable au sein de notre entreprise, affirme Curtis Frank<\/span>, chef de l'exploitation, Aliments Maple Leaf. Son exp\u00e9rience approfondie et \u00e9tendue en gestion interm\u00e9diaire et en mati\u00e8re de biens de consommation emball\u00e9s repr\u00e9sentera un atout pr\u00e9cieux pour appuyer l'ex\u00e9cution de notre plan strat\u00e9gique. Casey jouera aussi un r\u00f4le essentiel en aidant les Aliments Maple Leaf \u00e0 r\u00e9aliser notre ambition, soit celle de devenir l'entreprise de produits de prot\u00e9ines la plus durable sur terre<\/i>. \u00bb<\/p>\n

Avant de se joindre aux Aliments Maple Leaf, Casey a dirig\u00e9 la marque Marie Callender de ConAgra Foods qui est devenue le plus grand vendeur de ConAgra avec plus d'un milliard de dollars de vente au d\u00e9tail. Il a \u00e9galement occup\u00e9 des postes de gestion cl\u00e9s de marques embl\u00e9matiques chez General Mills et Nestl\u00e9, notamment Cheerios, Totino's et Green Giant.<\/p>\n

Casey est titulaire d'un baccalaur\u00e9at en Sciences d'administration des affaires et de marketing de l'Universit\u00e9 Brigham Young<\/span>. De plus, il a obtenu une ma\u00eetrise en Administration des affaires de la Booth School of Business de l'Universit\u00e9 de Chicago<\/span> o\u00f9 il termina en t\u00eate de sa classe.<\/p>\n

\u00c0 propos des Aliments Maple Leaf
\n<\/b>Les Aliments Maple Leaf Inc. est une entreprise sp\u00e9cialis\u00e9e en produits alimentaires qui fabrique des aliments sous des marques nationales comme Maple Leaf\u00ae<\/sup>, Prime de Maple Leaf\u00ae<\/sup>, Natural SelectionsMD<\/sup> Maple Leaf\u00ae<\/sup>, Schneiders\u00ae<\/sup>, Country NaturalsMD<\/sup> Schneiders\u00ae<\/sup>, MinaMD<\/sup>, Greenfield Natural Meat Co.MC<\/sup>, LightlifeMC<\/sup>, Field Roast Grain Meat Co.MC<\/sup> et Swift\u00ae<\/sup>. Maple Leaf emploie environ 12 500 personnes et exerce ses activit\u00e9s au Canada<\/span>, aux \u00c9tats\u2011Unis et en Asie. Son si\u00e8ge social se trouve \u00e0 Mississauga<\/span>, en Ontario<\/span>, et ses actions sont inscrites \u00e0 la Bourse de Toronto<\/span> sous le symbole MFI.<\/p>\n

<\/div>\n

SOURCE Les Aliments Maple Leaf Inc.<\/p>\n

veuillez communiquer avec le 1 888 995\u20115030 ou media.hotline@mapleleaf.com, mapleleaffoods.com<\/p>\n","protected":false},"excerpt":{"rendered":"

MISSISSAUGA, ON, le 9 sept. 2019 \/CNW\/ – Aujourd’hui, les Aliments Maple Leaf Inc. (\u00ab Maple Leaf \u00bb ou \u00ab l’entreprise \u00bb) (TSX : MFI) a nomm\u00e9 Casey […]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","mlfcorp_news_category":[20],"class_list":["post-246385","mlfcorp_news","type-mlfcorp_news","status-publish","hentry","mlfcorp_news_category-communiques-de-presse-des-aliments-maple-leaf"],"acf":[],"yoast_head":"\nCasey Richards vice-pr\u00e9sident principal de Marketing et innovation<\/title>\n<meta name=\"description\" content=\"Aujourd'hui, les Aliments Maple Leaf Inc.\u00a0a nomm\u00e9 Casey Richards vice-pr\u00e9sident principal de Marketing et innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mapleleaffoods.com\/fr\/news\/casey-richards-vp-principal-de-marketing-et-innovation\/\" \/>\n<meta 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