{"id":246294,"date":"2018-05-07T11:00:00","date_gmt":"2018-05-07T11:00:00","guid":{"rendered":"https:\/\/staging.mapleleaffoods.com\/fr\/news\/maple-leaf-procede-a-une-transformation-radicale-de-sa-marque-emblematique\/"},"modified":"2023-02-13T15:00:55","modified_gmt":"2023-02-13T20:00:55","slug":"procede-une-transformation-radicale-marque-emblematique","status":"publish","type":"mlfcorp_news","link":"https:\/\/www.mapleleaffoods.com\/fr\/news\/procede-une-transformation-radicale-marque-emblematique\/","title":{"rendered":"Maple Leaf proc\u00e8de \u00e0 une transformation radicale de sa marque embl\u00e9matique"},"content":{"rendered":"<p><img decoding=\"async\" title=\"Les Aliments Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687413\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Photo_Asset_1\"><\/p>\n<p class=\"prntac\"><i>La marque Maple Leaf r\u00e9agit aux besoins changeants des familles canadiennes en n'utilisant que des ingr\u00e9dients vrais, simples ou naturels <\/i><\/p>\n<p><span class=\"xn-location\">MISSISSAUGA, ON<\/span>, le 7 mai 2018 \/CNW\/ - Les Aliments Maple Leaf se lance dans la transformation la plus radicale de toute l'histoire de sa marque embl\u00e9matique, Maple Leaf, afin de prendre la t\u00eate d'un mouvement d'aliments vrais dans la cat\u00e9gorie des viandes pr\u00e9par\u00e9es.<\/p>\n<div id=\"DivAssetPlaceHolder1\" class=\"PRN_ImbeddedAssetReference\">\n<p><img decoding=\"async\" title=\"Les Aliments Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687413\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Les Aliments Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\"><\/p>\n<\/div>\n<p>Cette \u00e9volution comprend une restructuration compl\u00e8te de la gamme enti\u00e8re afin que tous les produits se composent de viande de premi\u00e8re qualit\u00e9 de Maple Leaf et d'ingr\u00e9dients vrais, simples ou naturels. L'ensemble des produits ne contiendra AUCUN agent de conservation, ar\u00f4me, colorant ou \u00e9dulcorant artificiel. La marque fera preuve d'une transparence exemplaire et offrira des listes d'ingr\u00e9dients lisibles et faciles \u00e0 prononcer qui m\u00e9riteront la confiance des consommateurs, comme ceux qu'ils trouvent dans leur garde-manger.<\/p>\n<p>\u00ab Les attentes des consommateurs \u00e9voluent et nous relevons le d\u00e9fi, affirme <span class=\"xn-person\">Michael McCain<\/span>, pr\u00e9sident et chef de la direction. Les prot\u00e9ines sont essentielles \u00e0 la constitution de corps sains et Maple Leaf sera synonyme d'aliments d\u00e9licieux compos\u00e9s d'ingr\u00e9dients vrais, simples ou naturels que les parents seront heureux de servir \u00e0 leurs familles. Nous nous sommes engag\u00e9s \u00e0 respecter un tout nouveau <a href=\"http:\/\/mapleleaf.com\/fr\/\" target=\"_blank\" rel=\"nofollow noopener\">credo alimentaire<\/a> radical qui refl\u00e8te cette r\u00e9volution et d\u00e9finit les normes auxquelles cette marque se conformera. \u00bb<\/p>\n<p>\u00ab Au cours des 18 derniers mois, Maple Leaf a reformul\u00e9 chacun des produits qui portent sa marque avec uniquement les aliments vrais les plus simples et de la meilleure qualit\u00e9, soutient <span class=\"xn-person\">Adam Grogan<\/span>, vice-pr\u00e9sident principal, Marketing et innovation. Nous avons enlev\u00e9 les choses que les gens ne veulent pas ou ne connaissent pas et nous n'avons inclus que des ingr\u00e9dients qui offrent notre norme la plus \u00e9lev\u00e9e de qualit\u00e9 et un go\u00fbt d\u00e9licieux. Il en r\u00e9sulte une perc\u00e9e novatrice en mati\u00e8re de produits de viande que les consommateurs aiment \u00e0 manger, Ils peuvent choisir ces vrais aliments sans remords et faire confiance \u00e0 la marque en raison de notre engagement \u00e0 l'\u00e9gard de la transparence absolue. \u00bb<\/p>\n<p>D\u00e8s maintenant et tout au long de cette ann\u00e9e, les Canadiens d\u00e9couvriront, dans les \u00e9piceries, une toute nouvelle marque Maple Leaf r\u00e9g\u00e9n\u00e9r\u00e9e qui comprendra un nouveau logo et des conceptions d'emballages vibrants, ainsi que des listes d'ingr\u00e9dients plus \u00e9videntes et faciles \u00e0 lire sur tous les produits. Un programme de marketing national audacieux \u00e0 phases multiples d\u00e9ploy\u00e9 \u00e0 la t\u00e9l\u00e9 et sur des panneaux d'affichage sur la voie publique, ainsi que sur des supports num\u00e9riques et imprim\u00e9s, donnera vie \u00e0 cette campagne.<\/p>\n<p>Les changements radicaux apport\u00e9s \u00e0 la marque signifient qu'il y a un engagement beaucoup plus important envers une plan\u00e8te durable. Les Aliments Maple Leaf s'efforce de concr\u00e9tiser sa vision, soit d'\u00eatre l'entreprise de produits de prot\u00e9ines la plus durable de la plan\u00e8te, en allant au-del\u00e0 des aliments qu'elle produit afin de cr\u00e9er une valeur sociale plus vaste. Cela comprend un engagement \u00e0 minimiser son impact environnemental sur l'air, l'eau et le sol, \u00e0 ouvrir la voie vers l'am\u00e9lioration des pratiques de soins des animaux et \u00e0 faire progresser la s\u00e9curit\u00e9 alimentaire pour tous les Canadiens.<\/p>\n<p><b>\u00c0 propos des Aliments Maple Leaf<\/b><\/p>\n<p>Les Aliments Maple Leaf Inc. est une entreprise phare sp\u00e9cialis\u00e9e en produits de prot\u00e9ines qui fabrique des aliments novateurs de qualit\u00e9 sup\u00e9rieure commercialis\u00e9s sous des marques nationales comme Maple Leaf<sup>\u00ae<\/sup>, Prime de Maple Leaf<sup>\u00ae<\/sup>, Natural Selections<sup>MD<\/sup> Maple Leaf<sup>\u00ae<\/sup>, Schneiders<sup>\u00ae<\/sup>, Country Naturals<sup>MD<\/sup> Schneiders<sup>\u00ae<\/sup>, Mina<sup>MD<\/sup>, Lightlife<sup>MC<\/sup> et Field Roast Grain Meat Co.<sup>MC<\/sup>. L'entreprise emploie environ 11 500 personnes et exerce ses activit\u00e9s au <span class=\"xn-location\">Canada<\/span>, aux \u00c9tats-Unis et en Asie. Son si\u00e8ge social se trouve \u00e0 <span class=\"xn-location\">Mississauga<\/span>, en <span class=\"xn-location\">Ontario<\/span>, et ses actions sont inscrites \u00e0 la Bourse de <span class=\"xn-location\">Toronto<\/span> sous le symbole MFI.<\/p>\n<div id=\"DivAssetPlaceHolder2\" class=\"PRN_ImbeddedAssetReference\">\n<p><img decoding=\"async\" title=\"Saucisses fume\u00e9s originales Top Dogs Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687414\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Saucisses fume\u00e9s originales Top Dogs Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\"><\/p>\n<p><img decoding=\"async\" title=\"Jambon fum\u00e9 natural original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687417\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Jambon fum\u00e9 natural original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\"><\/p>\n<p><img decoding=\"async\" title=\"Bacon naturel original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687419\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Bacon naturel original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\"><\/p>\n<\/div>\n<p>SOURCE Les Aliments Maple Leaf Inc.<\/p>\n<p><img decoding=\"async\" title=\"Saucisses fume\u00e9s originales Top Dogs Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687414\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Photo_Asset_2\"><\/p>\n<p><img decoding=\"async\" title=\"Jambon fum\u00e9 natural original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687417\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Photo_Asset_3\"><\/p>\n<p><img decoding=\"async\" title=\"Bacon naturel original Maple Leaf (Groupe CNW\/Les Aliments Maple Leaf Inc.)\" src=\"https:\/\/mma.prnewswire.com\/media\/687419\/Les_Aliments_Maple_Leaf_Inc__Maple_Leaf_proc_de___une_transforma.jpg\" alt=\"Photo_Asset_4\"><\/p>\n<p>Renseignements : Personne-ressource pour les m\u00e9dias : Erin Cochrane, Edelman, <a href=\"mailto:Erin.Cochrane@Edelman.com\">Erin.Cochrane@Edelman.com<\/a>, 416-849-1504; Annemarie Dijkhuis, Directrice, Relations publiques, <a href=\"mailto:Media.Hotline@MapleLeaf.com\">Media.Hotline@MapleLeaf.com<\/a>, 1 888 995-5030<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Maple Leaf r\u00e9agit aux besoins changeants des familles canadiennes en n&#8217;utilisant que des ingr\u00e9dients vrais, simples ou naturels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","mlfcorp_news_category":[],"class_list":["post-246294","mlfcorp_news","type-mlfcorp_news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une transformation radicale de sa marque embl\u00e9matique<\/title>\n<meta name=\"description\" content=\"Les Aliments Maple Leaf se lance dans la transformation la plus radicale de toute l&#039;histoire de sa marque embl\u00e9matique, Maple Leaf...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mapleleaffoods.com\/fr\/news\/procede-une-transformation-radicale-marque-emblematique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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