{"id":246859,"date":"2022-03-02T16:05:40","date_gmt":"2022-03-02T21:05:40","guid":{"rendered":"https:\/\/staging.mapleleaffoods.com\/fr\/?post_type=mlfcorp_board&p=246859"},"modified":"2023-12-01T13:11:09","modified_gmt":"2023-12-01T18:11:09","slug":"katherine-n-lemon-ph-d-francais","status":"publish","type":"mlfcorp_board","link":"https:\/\/www.mapleleaffoods.com\/fr\/sur\/equipe-de-direction\/katherine-n-lemon-ph-d-francais\/","title":{"rendered":"Katherine Lemon"},"content":{"rendered":"\n
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\"Katherine<\/figure><\/div>\n\n\n\n
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Mme<\/sup> Lemon est professeure titulaire de la chaire Accenture \u00e0 la Carroll School of Management du Boston College. Elle a \u00e9galement \u00e9t\u00e9 pr\u00e9sidente et membre du conseil d\u2019administration de l\u2019American Marketing Association, un organisme ax\u00e9 sur l\u2019excellence en marketing et qui fournit des ressources aux entreprises et au milieu universitaire. Elle est l\u2019ancienne directrice g\u00e9n\u00e9rale du Marketing Science Institute, un organisme sans but lucratif qui met la science du marketing au service des pratiques de gestion; elle a \u00e9galement si\u00e9g\u00e9 au conseil d\u2019administration de cet institut. Ses travaux de recherche portent sur les moteurs cl\u00e9s de la croissance des entreprises \u00e0 partir de la perspective du consommateur. Elle y \u00e9labore des mod\u00e8les quantitatifs qui permettent aux entreprises d\u2019augmenter consid\u00e9rablement le rendement en capital marketing investi. Ses travaux prim\u00e9s ont \u00e9t\u00e9 mis en \u0153uvre dans des entreprises du monde entier, et elle est reconnue mondialement comme experte de la compr\u00e9hension du consommateur et de la fid\u00e9lisation. Elle a fait partie du corps professoral de la Harvard Business School, de la Fuqua School of Business de l\u2019Universit\u00e9 Duke et de l\u2019Universit\u00e9 de Groningen aux Pays-Bas. Elle a enseign\u00e9 et men\u00e9 des \u00e9tudes dans des entreprises et des universit\u00e9s partout dans le monde, mettant l\u2019accent sur les biens de consommation et les services. Elle a conseill\u00e9 de nombreuses soci\u00e9t\u00e9s ouvertes et a si\u00e9g\u00e9 \u00e0 plusieurs conseils consultatifs en marketing. Elle a obtenu son doctorat \u00e0 l\u2019Universit\u00e9 de la Californie \u00e0 Berkeley.<\/p>\n\n\n\n

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Retour au conseil d\u2019administration<\/a><\/span><\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"

Mme Lemon est professeure titulaire de la chaire Accenture \u00e0 la Carroll School of Management du Boston College. Elle a \u00e9galement […]<\/p>\n","protected":false},"featured_media":255130,"template":"","class_list":["post-246859","mlfcorp_board","type-mlfcorp_board","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nKatherine N. Lemon, Ph.D., Profil du conseil | Les Aliments Maple Leaf<\/title>\n<meta name=\"description\" content=\"Docteure Lemon est professeure titulaire de la chaire Accenture \u00e0 la Carroll School of Management de Boston College.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mapleleaffoods.com\/fr\/sur\/equipe-de-direction\/katherine-n-lemon-ph-d-francais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katherine N. 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