Thursday, April 5, 2012
Maple Leaf Natural Selections and Schneiders Country Naturals
Increasingly consumers are looking for products made with simpler, natural ingredients. In
response, we developed Maple Leaf Natural Selections and Schneiders Country Naturals, which
offers a full line of premium quality, cured meats made with all natural ingredients.
We spent four years developing these products and they are very different from our
conventional products. We removed the following synthetically produced preservatives and
We added natural ingredients, such as:
Cultured celery extract is cultured to produce nitrite through a process similar to adding
bacterial culture to milk to produce yogurt. In combination with vinegar, lemon juice and sea
salt, cultured celery extract is a natural preservative that plays an important role in food safety.
The Canadian Food Inspection Agency must approve all food package labels. For consumers who
are interested in further information about our Maple Leaf Natural Selections and Schneiders
Country Naturals products, we have received approval to amend the front and back panel of
our labels to state the following:
No Preservatives Added*
*Beyond those naturally occurring preservatives and nitrites in the ingredients.
Sea Salt and Cultured Celery Extract Contain Naturally Occurring Nitrites.
The new labels on our ham products will be in stores beginning the end of April.
The Canadian Food Inspection Agency tightly regulates the food industry for all Canadians. Food labels on Maple Leaf Foods natural lines of products are developed under the guidance of the CFIA.
Maple Leaf Natural Selections was developed to provide consumers with prepared meat products that contain simpler, fewer, more natural ingredients. We removed artificial preservatives and replaced them with natural ingredients. We took out sodium nitrite, sodium phosphate, erythorbate and potassium lactate and added lemon juice, vinegar, sea salt and cultured celery extract. Cultured celery extract is a natural source of nitrite. Nitrite is found in a variety of foods, and at the highest levels in green leafy vegetables. It is essential for a healthy metabolism. The Canadian Food Inspection Agency (CFIA) mandates that certain prepared meat products contain nitrite to protect food safety.
Nitrite is an ingredient within an ingredient – in this case sea salt and cultured celery extract. Our current label on our deli, sliced meats, bacon and wieners states "No Preservatives Added* Except for those naturally occurring in the ingredients." We’re amending our labels to provide even more information. In order to change these product labels, we are required to have the CFIA review and approve copy and label design for each individual product. We have received approval from the CFIA to modify the label on the front of our Maple Leaf Natural Selections and Schneiders Country Naturals packages to include No Preservatives Added* *Beyond those naturally occurring preservatives and nitrites in the ingredients. On the back panels we are adding Sea Salt and Cultured Celery Extract Contain Naturally Occurring Nitrites.
We are providing this extra information for interested consumers that goes well beyond regulatory requirements or the practice of most food companies. The new labels of our products are either in stores now or will be transitioning to their new label shortly.
To find out more about food labelling in Canada, please visit the CFIA website.